Do Your Trust Your Family Over Businesses?

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Source
HubSpot

Topic
eCommerce Strategy

Year
2019

Online shopping has made it easy for consumers to show a specific product to their friends or family to get a second opinion before making a purchase.

This can be shared through a link on SMS, email, social media, etc.

If friends and family recommend one product over the other, we are more likely to choose the recommended one, regardless of price and quality.

To help encourage visitors to buy, include different sharing options that will help potential customers get a thumbs up from their friends.

Takeaway: Make it easy for consumers to share products from your site with friends and family through different channels. Make sure to include a direct link to the product along with an image of the product.

More 2019 Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

38% of People will Leave a Website if they find the Layout Unattractive

81% of Shoppers Research their Product Online before Purchasing

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

More eCommerce Strategy Stats

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

81% of Shoppers Research their Product Online before Purchasing

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

96% of Americans Have Made an Online Purchase in their Life

Men Spend 68% More Online Than Women

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