Do Your Trust Your Family Over Businesses?

81% of Consumers Trust the Advice of Family and Friends Over Businesses



Online shopping has made it easy for consumers to show a specific product to their friends or family to get a second opinion before making a purchase.

This can be shared through a link on SMS, email, social media, etc.

If friends and family recommend one product over the other, we are more likely to choose the recommended one, regardless of price and quality.

To help encourage visitors to buy, include different sharing options that will help potential customers get a thumbs up from their friends.

Takeaway: Make it easy for consumers to share products from your site with friends and family through different channels. Make sure to include a direct link to the product along with an image of the product.

More 2019 Stats

The Average Order Value of B2C Online Order is $52

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

17% of salespeople did not attend college

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Mobile Traffic Represents 53% of all Ecommerce Traffic

Using Video on Landing Pages can Increase Conversion by 80%

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

More Stats

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