Do Your Trust Your Family Over Businesses?

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Source
HubSpot

Year
2019

Online shopping has made it easy for consumers to show a specific product to their friends or family to get a second opinion before making a purchase.

This can be shared through a link on SMS, email, social media, etc.

If friends and family recommend one product over the other, we are more likely to choose the recommended one, regardless of price and quality.

To help encourage visitors to buy, include different sharing options that will help potential customers get a thumbs up from their friends.

Takeaway: Make it easy for consumers to share products from your site with friends and family through different channels. Make sure to include a direct link to the product along with an image of the product.

More 2019 Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

17% of salespeople did not attend college

38% of People will Leave a Website if they find the Layout Unattractive

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

But Removing the Navigation Menu can Increase Conversions by 100%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Using Video on Landing Pages can Increase Conversion by 80%

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

More Stats

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