Who Shops More Online? Baby Boomers or Millennials?

Generation X Shop More Online Than Baby Boomers and Millennials


eCommerce Strategy


Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Men Spend 68% More Online Than Women

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

The Average Order Value of B2C Online Order is $52

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Younger People Spend More Time Shopping Online than Older People

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Today, 97% of consumers go online to research products and services.

More eCommerce Strategy Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Americans Spend 36% of their Shopping Budget Online

Abandoned Cart Emails Have an Average Open Rate of 45%

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

The Number One Reason People Shop Online is Because They Can Shop 24/7

Responsive Design Integrates Social Media

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Average Online Shopping Cart Abandonment Rate is 74%

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