Who Shops More Online? Baby Boomers or Millennials?
Generation X Shop More Online Than Baby Boomers and Millennials
Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.
This might come as a surprise to many considering Millennials are the digital natives of our society.
However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.
So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.
Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”
More 2019 Stats
Average Online Shopping Cart Abandonment Rate is 74%
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
An Inconvenient Returns Policy Deters 80% of Shoppers
81% of Consumers Trust the Advice of Family and Friends Over Businesses
A Typical Website Conversion Rate is about 2.35% on Average
33% of B2C Ecommerce Website are also Conducting B2B Transactions
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
More eCommerce Strategy Stats
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
Mobile Shopping Hit $2 Billion on Cyber Monday
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
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