Who Shops More Online? Baby Boomers or Millennials?

Generation X Shop More Online Than Baby Boomers and Millennials

Source
KPMG

Year
2019

Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

81% of Shoppers Research their Product Online before Purchasing

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

81% of people prefer to open emails on their smartphones

The Number One Reason People Shop Online is Because They Can Shop 24/7

Younger People Spend More Time Shopping Online than Older People

Average Online Shopping Cart Abandonment Rate is 74%

Personalizing email subject lines leads to a 22% increase in open rate

More Stats

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