Who Shops More Online? Baby Boomers or Millennials?

Generation X Shop More Online Than Baby Boomers and Millennials


eCommerce Strategy


Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

Average Online Shopping Cart Abandonment Rate is 74%

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

An Inconvenient Returns Policy Deters 80% of Shoppers

81% of Consumers Trust the Advice of Family and Friends Over Businesses

A Typical Website Conversion Rate is about 2.35% on Average

33% of B2C Ecommerce Website are also Conducting B2B Transactions

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

More eCommerce Strategy Stats

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Mobile Shopping Hit $2 Billion on Cyber Monday

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

96% of Americans Have Made an Online Purchase in their Life

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