Who Shops More Online? Baby Boomers or Millennials?
Generation X Shop More Online Than Baby Boomers and Millennials
Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.
This might come as a surprise to many considering Millennials are the digital natives of our society.
However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.
So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.
Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”
More 2019 Stats
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
The Average Conversion Rate of a Facebook Ad is 9.21%
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
The Average Number of Form Fields on Landing Page Conversion Forms is 11
More Stats
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