Who Shops More Online? Baby Boomers or Millennials?

Generation X Shop More Online Than Baby Boomers and Millennials

Source
KPMG

Year
2019

Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

The Average Number of Form Fields on Landing Page Conversion Forms is 11

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Abandoned Cart Emails Have an Average Open Rate of 45%

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

17% of salespeople did not attend college

The Average Conversion Rate of a Facebook Ad is 9.21%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

More Stats

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo