Why Do Not Purchase Online?
69 Percent of Shopping Carts are Abandoned
This sucks.
It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.
Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!
They even add a product to their shopping cart… only for two-thirds of them to click away.
The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.
More 2019 Stats
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
There Are More Than 254 Million Active PayPal Accounts in The World
60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
More eCommerce Strategy Stats
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Mobile Traffic Represents 53% of all Ecommerce Traffic
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
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