Why Do Not Purchase Online?

69 Percent of Shopping Carts are Abandoned


eCommerce Strategy


This sucks.

It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.

Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!

They even add a product to their shopping cart… only for two-thirds of them to click away.

The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.

More 2019 Stats

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

There Are More Than 254 Million Active PayPal Accounts in The World

60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Longer Mobile Page Load Times Drastically Increase Bounces

Men Spend 68% More Online Than Women

More eCommerce Strategy Stats

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Mobile Traffic Represents 53% of all Ecommerce Traffic

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Abandoned Cart Emails Have an Average Open Rate of 45%

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