Why Do Not Purchase Online?

69 Percent of Shopping Carts are Abandoned

Source
Oberlo

Year
2019

This sucks.

It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.

Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!

They even add a product to their shopping cart… only for two-thirds of them to click away.

The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.

More 2019 Stats

Younger People Spend More Time Shopping Online than Older People

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

44% of Companies use A/B or Split Testing Software

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Generation X Shop More Online Than Baby Boomers and Millennials

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

More Stats

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