Why Do Not Purchase Online?

69 Percent of Shopping Carts are Abandoned

Source
Oberlo

Year
2019

This sucks.

It may have taken you weeks of Facebook advertising and retargeting to entice these people to your website.

Perhaps you spent ages choosing the right products and optimizing your product pages to convince your visitors to decide to purchase from your store – and they want to!

They even add a product to their shopping cart… only for two-thirds of them to click away.

The Key Takeaway: Optimize your checkout process to reduce as many of those abandoned carts as possible.

More 2019 Stats

An Inconvenient Returns Policy Deters 80% of Shoppers

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

The Number One Reason People Shop Online is Because They Can Shop 24/7

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

43% of E-Commerce Traffic comes from Organic Google Search

Younger People Spend More Time Shopping Online than Older People

More Stats

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