How Likely Are You To Abandon Your Cart?

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%


eCommerce Strategy


The timing of your abandoned cart email has a great effect on conversion rates.

Emails sent within an hour have an average conversion rate of 4.5%, while emails sent more than 24 hours after cart abandonment only converts at an average of 2.6%.

Consumers are constantly bombarded with promotional material, and that makes it harder for marketers to stay top of mind with prospects.

That’s why it’s important to send your abandoned cart emails directly after a prospect abandons their cart, to ensure your brand is still top of mind when they receive the email.

Takeaway: Automate your abandoned cart emails and trigger them to go out within 20 minutes after a prospect abandons their cart. Make sure to include the cart items in the email and include multiple calls-to-action to go back to the cart.

More 2019 Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

43% of E-Commerce Traffic comes from Organic Google Search

69 Percent of Shopping Carts are Abandoned

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Men Spend 68% More Online Than Women

Longer Mobile Page Load Times Drastically Increase Bounces

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

More eCommerce Strategy Stats

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

33% of B2C Ecommerce Website are also Conducting B2B Transactions

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

81% of Shoppers Research their Product Online before Purchasing

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