Do You Use AdWords?

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Source
WordStream

Year
2019

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More 2019 Stats

81% of Shoppers Research their Product Online before Purchasing

69 Percent of Shopping Carts are Abandoned

Longer Mobile Page Load Times Drastically Increase Bounces

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

81% of Consumers Trust the Advice of Family and Friends Over Businesses

44% of Companies use A/B or Split Testing Software

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

But Removing the Navigation Menu can Increase Conversions by 100%

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

More Stats

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