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The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network



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WordStream users convert 60% more leads while reducing their costs by 10%. We’ll show you how!

More 2019 Stats

The Average Order Value of B2C Online Order is $52

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

81% of Shoppers Research their Product Online before Purchasing

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

More Stats

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