Do You Use AdWords?

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Source
WordStream

Topic
eCommerce Strategy

Year
2019

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More 2019 Stats

There Are More Than 254 Million Active PayPal Accounts in The World

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

A Typical Website Conversion Rate is about 2.35% on Average

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Abandoned Cart Emails Have an Average Open Rate of 45%

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Generation X Shop More Online Than Baby Boomers and Millennials

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

The Number One Reason People Shop Online is Because They Can Shop 24/7

More eCommerce Strategy Stats

Americans Spend 36% of their Shopping Budget Online

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

88% of Online Shoppers Will Use Webrooming to Find the Best Price

96% of Americans Have Made an Online Purchase in their Life

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions