Do Many People Really Use PayPal?
There Are More Than 254 Million Active PayPal Accounts in The World
This is a 15 percent year-on-year growth compared to 220 million in 2017.
With PayPal, prospects can buy products online without having to pull out their credit card which simplifies the checkout process.
The quicker and easier a prospect can go through your checkout, the more likely they are to complete their purchase.
But this doesn’t mean credit card payments are dead.
In fact, 42% of online shoppers prefer to pay with their credit card.
Giving visitors multiple payment options will increase conversion rates, and reduce cart abandonment.
Takeaway: Survey your customers and find out what their preferred payment options are. The more relevant options you offer, the more money you stand to make.