Do you have a Navigation Menu?

Removing the Navigation Menu can Increase Conversions by 100%

Source
VWO

Topic
Conversion Optimization

Year
2019

Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.

Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.

Removing navigation menu increases signups by 100%

Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.

More 2019 Stats

Only 15 percent of sales calls add enough value, according to executives surveyed.

81% of people prefer to open emails on their smartphones

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Using Video on Landing Pages can Increase Conversion by 80%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

The Average Conversion Rate of a Facebook Ad is 9.21%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

17% of salespeople did not attend college

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

The Average Conversion Rate of a Facebook Ad is 9.21%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

68% of Small Businesses Don’t have a Documented CRO Strategy

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Using Video on Landing Pages can Increase Conversion by 80%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo