Do you have a Navigation Menu?

Removing the Navigation Menu can Increase Conversions by 100%


Conversion Optimization


Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.

Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.

Removing navigation menu increases signups by 100%

Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.

More 2019 Stats

Longer Mobile Page Load Times Drastically Increase Bounces

The Average Order Value of B2C Online Order is $52

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

81% of Shoppers Research their Product Online before Purchasing

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Generation X Shop More Online Than Baby Boomers and Millennials

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

More Conversion Optimization Stats

The Average Number of Form Fields on Landing Page Conversion Forms is 11

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

44% of Companies use A/B or Split Testing Software

A Typical Website Conversion Rate is about 2.35% on Average

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

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