Do you have a Navigation Menu?

Removing the Navigation Menu can Increase Conversions by 100%

Source
VWO

Topic
Conversion Optimization

Year
2019

Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.

Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.

Removing navigation menu increases signups by 100%

Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.

More 2019 Stats

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Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Average Online Shopping Cart Abandonment Rate is 74%

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Using Video on Landing Pages can Increase Conversion by 80%

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

44% of Companies use A/B or Split Testing Software

More Conversion Optimization Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

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Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

A Typical Website Conversion Rate is about 2.35% on Average

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