Do you have a Navigation Menu?

Removing the Navigation Menu can Increase Conversions by 100%


Conversion Optimization


Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a perfect case for A/B testing and one of our customers, Yuppiechef, did this test and found out that removing navigation menu doubled their conversions.

Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen. They used Visual Website Optimizer to A/B test the effect of removing the navigation menu from one of their landing pages.

Removing navigation menu increases signups by 100%

Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page.

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There Are More Than 254 Million Active PayPal Accounts in The World

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

An Inconvenient Returns Policy Deters 80% of Shoppers

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

The Average Number of Form Fields on Landing Page Conversion Forms is 11

The Number One Reason People Shop Online is Because They Can Shop 24/7

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

81% of Consumers Trust the Advice of Family and Friends Over Businesses

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Emails with a Single Call-to-Action Increased Sales 1617%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Using Video on Landing Pages can Increase Conversion by 80%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

The Average Conversion Rate of a Facebook Ad is 9.21%

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