Why Would You Abandon Your Cart?

Average online shopping cart abandonment rate is 74%



The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Abandoned Cart Emails Have an Average Open Rate of 45%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

An Inconvenient Returns Policy Deters 80% of Shoppers

More Stats

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