Why Would You Abandon Your Cart?

Average online shopping cart abandonment rate is 74%


eCommerce Strategy


The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

81% of Shoppers Research their Product Online before Purchasing

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

69 Percent of Shopping Carts are Abandoned

The Average Conversion Rate of a Facebook Ad is 9.21%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Mobile Traffic Represents 53% of all Ecommerce Traffic

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

More eCommerce Strategy Stats

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Younger People Spend More Time Shopping Online than Older People

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

69 Percent of Shopping Carts are Abandoned

81% of Shoppers Research their Product Online before Purchasing

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

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