Why Would You Abandon Your Cart?
Average online shopping cart abandonment rate is 74%
The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.
That means for every 100 visitors to your store, 68 of them walk away.
Why Shoppers are Abandoning Carts
While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.
According to data from Statista:
- 56% of consumers left due to unexpected costs (like extra shipping or taxes)
- 37% made no purchase because they were just browsing
- 36% found a better price after comparison-shopping
- 25% left because the navigation was too complicated
- 21% felt the process took too long
- 17% were concerned about security
And these are just some of the many reasons why your customers might be walking away.
More 2019 Stats
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
81% of Shoppers Research their Product Online before Purchasing
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
69 Percent of Shopping Carts are Abandoned
The Average Conversion Rate of a Facebook Ad is 9.21%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
More eCommerce Strategy Stats
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Younger People Spend More Time Shopping Online than Older People
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
69 Percent of Shopping Carts are Abandoned
81% of Shoppers Research their Product Online before Purchasing
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
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