Why Would You Abandon Your Cart?
Average online shopping cart abandonment rate is 74%
The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.
That means for every 100 visitors to your store, 68 of them walk away.
Why Shoppers are Abandoning Carts
While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.
According to data from Statista:
- 56% of consumers left due to unexpected costs (like extra shipping or taxes)
- 37% made no purchase because they were just browsing
- 36% found a better price after comparison-shopping
- 25% left because the navigation was too complicated
- 21% felt the process took too long
- 17% were concerned about security
And these are just some of the many reasons why your customers might be walking away.
More 2019 Stats
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
71% of salespeople are using social selling tools
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
More Stats
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