Why Would You Abandon Your Cart?

Average online shopping cart abandonment rate is 74%

Source
3dcart

Year
2019

The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

And these are just some of the many reasons why your customers might be walking away.

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