Why Would You Abandon Your Cart?
Average online shopping cart abandonment rate is 74%
The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.
That means for every 100 visitors to your store, 68 of them walk away.
Why Shoppers are Abandoning Carts
While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.
According to data from Statista:
- 56% of consumers left due to unexpected costs (like extra shipping or taxes)
- 37% made no purchase because they were just browsing
- 36% found a better price after comparison-shopping
- 25% left because the navigation was too complicated
- 21% felt the process took too long
- 17% were concerned about security
And these are just some of the many reasons why your customers might be walking away.
More 2019 Stats
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
81% of Consumers Trust the Advice of Family and Friends Over Businesses
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
71% of salespeople are using social selling tools
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
Only 15 percent of sales calls add enough value, according to executives surveyed.
The Number One Reason People Shop Online is Because They Can Shop 24/7
More Stats
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