Why Would You Abandon Your Cart?

Average online shopping cart abandonment rate is 74%



The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

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Personalizing email subject lines leads to a 22% increase in open rate

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An Inconvenient Returns Policy Deters 80% of Shoppers

Using Video on Landing Pages can Increase Conversion by 80%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

43% of E-Commerce Traffic comes from Organic Google Search

More Stats

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