Why Would You Abandon Your Cart?
Average online shopping cart abandonment rate is 74%
The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.
That means for every 100 visitors to your store, 68 of them walk away.
Why Shoppers are Abandoning Carts
While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.
According to data from Statista:
- 56% of consumers left due to unexpected costs (like extra shipping or taxes)
- 37% made no purchase because they were just browsing
- 36% found a better price after comparison-shopping
- 25% left because the navigation was too complicated
- 21% felt the process took too long
- 17% were concerned about security
And these are just some of the many reasons why your customers might be walking away.
More 2019 Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Mobile Traffic Represents 53% of all Ecommerce Traffic
There Are More Than 254 Million Active PayPal Accounts in The World
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
Personalizing email subject lines leads to a 22% increase in open rate
33% of B2C Ecommerce Website are also Conducting B2B Transactions
An Inconvenient Returns Policy Deters 80% of Shoppers
Using Video on Landing Pages can Increase Conversion by 80%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
More Stats
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