Why Would You Abandon Your Cart?

Average online shopping cart abandonment rate is 74%



The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.

That means for every 100 visitors to your store, 68 of them walk away.

Why Shoppers are Abandoning Carts

While every audience segment is different, a lot of consumers have somewhat similar buying habits and preferences in terms of who they give money to. They also share commonalities and frustrations over certain kinds of barriers to making a purchase.

According to data from Statista:

And these are just some of the many reasons why your customers might be walking away.

More 2019 Stats

Only 15 percent of sales calls add enough value, according to executives surveyed.

A Typical Website Conversion Rate is about 2.35% on Average

The Average Order Value of B2C Online Order is $52

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

43% of E-Commerce Traffic comes from Organic Google Search

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

More Stats

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