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26% of shoppers are likely to share a product on social media after purchase



A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores, including from email, social media and display ad marketing campaigns. Use these actionable insights to improve your digital marketing plan.

Yes Marketing surveyed 1,006 consumers across 4 generational groups (Centennials, Millennials, Gen X and Boomers) to find out which digital marketing channels were most effective in generating engagement and sales.

More 2019 Stats

Personalizing email subject lines leads to a 22% increase in open rate

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

But Removing the Navigation Menu can Increase Conversions by 100%

The Average Order Value of B2C Online Order is $52

38% of People will Leave a Website if they find the Layout Unattractive

The Average Number of Form Fields on Landing Page Conversion Forms is 11

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

71% of salespeople are using social selling tools

There Are More Than 254 Million Active PayPal Accounts in The World

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

More Stats

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