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26% of shoppers are likely to share a product on social media after purchase


eCommerce Strategy


A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores, including from email, social media and display ad marketing campaigns. Use these actionable insights to improve your digital marketing plan.

Yes Marketing surveyed 1,006 consumers across 4 generational groups (Centennials, Millennials, Gen X and Boomers) to find out which digital marketing channels were most effective in generating engagement and sales.

More 2019 Stats

Only 15 percent of sales calls add enough value, according to executives surveyed.

Men Spend 68% More Online Than Women

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

There Are More Than 254 Million Active PayPal Accounts in The World

38% of People will Leave a Website if they find the Layout Unattractive

Using Video on Landing Pages can Increase Conversion by 80%

The Average Conversion Rate of a Facebook Ad is 9.21%

Younger People Spend More Time Shopping Online than Older People

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

More eCommerce Strategy Stats

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

There Will Be More Than 3.7 Billion Email Users by the End of 2017

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

43% of E-Commerce Traffic comes from Organic Google Search

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

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