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26% of shoppers are likely to share a product on social media after purchase
A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores, including from email, social media and display ad marketing campaigns. Use these actionable insights to improve your digital marketing plan.
Yes Marketing surveyed 1,006 consumers across 4 generational groups (Centennials, Millennials, Gen X and Boomers) to find out which digital marketing channels were most effective in generating engagement and sales.
More 2019 Stats
Men Spend 68% More Online Than Women
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Only 15 percent of sales calls add enough value, according to executives surveyed.
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Average Online Shopping Cart Abandonment Rate is 74%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
71% of salespeople are using social selling tools
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
More Stats
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