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26% of shoppers are likely to share a product on social media after purchase



A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores, including from email, social media and display ad marketing campaigns. Use these actionable insights to improve your digital marketing plan.

Yes Marketing surveyed 1,006 consumers across 4 generational groups (Centennials, Millennials, Gen X and Boomers) to find out which digital marketing channels were most effective in generating engagement and sales.

More 2019 Stats

Only 15 percent of sales calls add enough value, according to executives surveyed.

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Average Online Shopping Cart Abandonment Rate is 74%

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

An Inconvenient Returns Policy Deters 80% of Shoppers

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

There Are More Than 254 Million Active PayPal Accounts in The World

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

More Stats

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