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26% of shoppers are likely to share a product on social media after purchase



A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores, including from email, social media and display ad marketing campaigns. Use these actionable insights to improve your digital marketing plan.

Yes Marketing surveyed 1,006 consumers across 4 generational groups (Centennials, Millennials, Gen X and Boomers) to find out which digital marketing channels were most effective in generating engagement and sales.

More 2019 Stats

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Mobile Traffic Represents 53% of all Ecommerce Traffic

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

81% of people prefer to open emails on their smartphones

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Longer Mobile Page Load Times Drastically Increase Bounces

More Stats

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