What is Your Conversion Rate?

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Source
Google

Topic
Conversion Optimization

Year
2019

Conversion rate optimization is the holy grail of online business. An increase in your sales conversion rate from 1% to 2% has essentially doubled your revenue. No small feat.

This also explains why on an average; companies are spending as much as $2,000 a month on CRO tools.

More 2019 Stats

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Average Online Shopping Cart Abandonment Rate is 74%

81% of people prefer to open emails on their smartphones

Younger People Spend More Time Shopping Online than Older People

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

43% of E-Commerce Traffic comes from Organic Google Search

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

More Conversion Optimization Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

The Average Conversion Rate of a Facebook Ad is 9.21%

44% of Companies use A/B or Split Testing Software

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

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