How Many Fields on your Lead Gen Form is too Many?
The Average Number of Form Fields on Landing Page Conversion Forms is 11
While this is the average, the fact is: less is more. Shortening your form fields from 11 to 4 can increase conversions by 120%.
Historically, the standard answer has been that 3 is the optimum number of fields you want on your form to maximize your conversion rate. But recent research by Formstack looking at data for more than 650,000 of their customers found that lead gen forms have an average of 11 fields and conversion rate of 17 percent.
11 fields. That’s room to collect a lot of valuable information about a prospect. In contrast, web page contact forms that average only 4 fields had a conversion rate of only one percent!
Does this mean that you can ask a website visitor to share 11 data points about herself in order to get her to sign up for your newsletter or download your report? Maybe. But not without some thought first.
You have two high-level questions to explore when determining how many fields to put on your lead gen form:
- What’s my priority – lead quantity or quality?
- What information am I asking for?
More 2019 Stats
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
38% of People will Leave a Website if they find the Layout Unattractive
Mobile Traffic Represents 53% of all Ecommerce Traffic
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
44% of Companies use A/B or Split Testing Software
More Conversion Optimization Stats
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Only 60% of sales reps meet quota
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
68% of Small Businesses Don’t have a Documented CRO Strategy
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