Do you Use Marketing Automation?
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.
More 2018 Stats
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
40% say getting response from prospects harder now than 3 years ago.
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
More Conversion Optimization Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The Average Number of Form Fields on Landing Page Conversion Forms is 11
44% of Companies use A/B or Split Testing Software
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
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