Do you Use Marketing Automation?

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.

More 2018 Stats

34% of online shoppers are Gen Xers and are between 35 and 54 years old

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

72% of Shoppers Return 10% or Less of Purchases

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

More Conversion Optimization Stats

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Using Video on Landing Pages can Increase Conversion by 80%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

The Average Conversion Rate of a Facebook Ad is 9.21%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

But Removing the Navigation Menu can Increase Conversions by 100%

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