Do you Use Marketing Automation?

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.

More 2018 Stats

Mobile Shopping Hit $2 Billion on Cyber Monday

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

40% say getting response from prospects harder now than 3 years ago.

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Emails with a Single Call-to-Action Increased Clicks 371%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

More Conversion Optimization Stats

A Typical Website Conversion Rate is about 2.35% on Average

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Add a Beard to Your Models to Increase in Cart Adds by 49%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

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