Do you Use Marketing Automation?
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.
More 2018 Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
72% of Shoppers Return 10% or Less of Purchases
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Add a Beard to Your Models to Increase in Cart Adds by 49%
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
More Conversion Optimization Stats
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
44% of Companies use A/B or Split Testing Software
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
But Removing the Navigation Menu can Increase Conversions by 100%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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