Do you Use Marketing Automation?

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

48% of all Ecommerce Transactions Are From Repeat Customers

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

40% say getting response from prospects harder now than 3 years ago.

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Emails with a Single Call-to-Action Increased Sales 1617%

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

More Conversion Optimization Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

But Removing the Navigation Menu can Increase Conversions by 100%

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

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