Do you Use Marketing Automation?
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.
More 2018 Stats
Mobile Shopping Hit $2 Billion on Cyber Monday
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
40% say getting response from prospects harder now than 3 years ago.
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
Emails with a Single Call-to-Action Increased Clicks 371%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
More Conversion Optimization Stats
A Typical Website Conversion Rate is about 2.35% on Average
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Add a Beard to Your Models to Increase in Cart Adds by 49%
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
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