Do you use Split Testing Software?
44% of Companies use A/B or Split Testing Software
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Testing areas:
Website | 77% of companies |
Landing page | 60% of companies |
59% of companies | |
Paid search | 58% of companies |
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
More 2019 Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
81% of Shoppers Research their Product Online before Purchasing
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
The Average Order Value of B2C Online Order is $52
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Only 15 percent of sales calls add enough value, according to executives surveyed.
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
68% of Small Businesses Don’t have a Documented CRO Strategy
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
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