Do you use Split Testing Software?

44% of Companies use A/B or Split Testing Software

Source
Invesp

Topic
Conversion Optimization

Year
2019

A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more tests per month

Testing areas:

Website 77% of companies
Landing page 60% of companies
Email 59% of companies
Paid search 58% of companies

 

Call-to-action buttons have become the most popular website elements for testing

But only 44% of companies use split testing software

58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

Only 1 out of 8 A/B tests have driven significant change

Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

More 2019 Stats

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

38% of People will Leave a Website if they find the Layout Unattractive

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Mobile Traffic Represents 53% of all Ecommerce Traffic

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Order Value of B2C Online Order is $52

More Conversion Optimization Stats

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Conversion Rate of a Facebook Ad is 9.21%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

A Typical Website Conversion Rate is about 2.35% on Average

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

But Removing the Navigation Menu can Increase Conversions by 100%

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo