Do you use Split Testing Software?

44% of Companies use A/B or Split Testing Software


Conversion Optimization


A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more tests per month

Testing areas:

Website 77% of companies
Landing page 60% of companies
Email 59% of companies
Paid search 58% of companies


Call-to-action buttons have become the most popular website elements for testing

But only 44% of companies use split testing software

58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

Only 1 out of 8 A/B tests have driven significant change

Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

More 2019 Stats

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Mobile Traffic Represents 53% of all Ecommerce Traffic

69 Percent of Shopping Carts are Abandoned

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

81% of Consumers Trust the Advice of Family and Friends Over Businesses

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

71% of salespeople are using social selling tools

Average Online Shopping Cart Abandonment Rate is 74%

More Conversion Optimization Stats

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

But Removing the Navigation Menu can Increase Conversions by 100%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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