Do you use Split Testing Software?
44% of Companies use A/B or Split Testing Software
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Testing areas:
Website | 77% of companies |
Landing page | 60% of companies |
59% of companies | |
Paid search | 58% of companies |
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
More 2019 Stats
Personalizing email subject lines leads to a 22% increase in open rate
81% of Consumers Trust the Advice of Family and Friends Over Businesses
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Using Video on Landing Pages can Increase Conversion by 80%
81% of Shoppers Research their Product Online before Purchasing
The Average Order Value of B2C Online Order is $52
The Number One Reason People Shop Online is Because They Can Shop 24/7
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
More Conversion Optimization Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
68% of Small Businesses Don’t have a Documented CRO Strategy
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.
Schedule your demo