Do you use Split Testing Software?
44% of Companies use A/B or Split Testing Software
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Testing areas:
Website | 77% of companies |
Landing page | 60% of companies |
59% of companies | |
Paid search | 58% of companies |
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
More 2019 Stats
81% of Consumers Trust the Advice of Family and Friends Over Businesses
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
Abandoned Cart Emails Have an Average Open Rate of 45%
33% of B2C Ecommerce Website are also Conducting B2B Transactions
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
24% of salespeople reported that they majored in business in college
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
More Conversion Optimization Stats
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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