Do you use Split Testing Software?
44% of Companies use A/B or Split Testing Software
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Testing areas:
Website | 77% of companies |
Landing page | 60% of companies |
59% of companies | |
Paid search | 58% of companies |
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
More 2019 Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Mobile Traffic Represents 53% of all Ecommerce Traffic
69 Percent of Shopping Carts are Abandoned
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
81% of Consumers Trust the Advice of Family and Friends Over Businesses
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
More Conversion Optimization Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
But Removing the Navigation Menu can Increase Conversions by 100%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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