Do you use Split Testing Software?
44% of Companies use A/B or Split Testing Software
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
|Website||77% of companies|
|Landing page||60% of companies|
|59% of companies|
|Paid search||58% of companies|
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
More 2019 Stats
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
38% of People will Leave a Website if they find the Layout Unattractive
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience
Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
Mobile Traffic Represents 53% of all Ecommerce Traffic
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
More Conversion Optimization Stats
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
The Average Conversion Rate of a Facebook Ad is 9.21%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
A Typical Website Conversion Rate is about 2.35% on Average
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
But Removing the Navigation Menu can Increase Conversions by 100%
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