Do you use Split Testing Software?

44% of Companies use A/B or Split Testing Software

Source
Invesp

Topic
Conversion Optimization

Year
2019

A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more tests per month

Testing areas:

Website 77% of companies
Landing page 60% of companies
Email 59% of companies
Paid search 58% of companies

 

Call-to-action buttons have become the most popular website elements for testing

But only 44% of companies use split testing software

58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

Only 1 out of 8 A/B tests have driven significant change

Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

More 2019 Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

There Are More Than 254 Million Active PayPal Accounts in The World

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

An Inconvenient Returns Policy Deters 80% of Shoppers

More Conversion Optimization Stats

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Using Video on Landing Pages can Increase Conversion by 80%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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