Do you use Split Testing Software?

44% of Companies use A/B or Split Testing Software


Conversion Optimization


A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more tests per month

Testing areas:

Website 77% of companies
Landing page 60% of companies
Email 59% of companies
Paid search 58% of companies


Call-to-action buttons have become the most popular website elements for testing

But only 44% of companies use split testing software

58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

Only 1 out of 8 A/B tests have driven significant change

Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

More 2019 Stats

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

81% of Shoppers Research their Product Online before Purchasing

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

The Average Order Value of B2C Online Order is $52

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Only 15 percent of sales calls add enough value, according to executives surveyed.

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

68% of Small Businesses Don’t have a Documented CRO Strategy

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

A Typical Website Conversion Rate is about 2.35% on Average

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

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