Why Do You Shop Online?

The Number One Reason People Shop Online is Because They Can Shop 24/7

Source
KPMG

Topic
eCommerce Strategy

Year
2019

Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).

The Internet never closes, making it easy for consumers to buy any product at any time.

Shopping has never been more convenient.

But even though your online store doesn’t close, your customer service department does.

To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for office hours and out of office hours.

That way, you can tell visitors when to expect a reply if your staff are offline.

Takeaway: Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).

More 2019 Stats

A Typical Website Conversion Rate is about 2.35% on Average

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

81% of Shoppers Research their Product Online before Purchasing

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

More eCommerce Strategy Stats

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

58% of the Top 1000 US Online Retailers Send Welcome Emails

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Generation X Shop More Online Than Baby Boomers and Millennials

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

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