Why Do You Shop Online?
The Number One Reason People Shop Online is Because They Can Shop 24/7
Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).
The Internet never closes, making it easy for consumers to buy any product at any time.
Shopping has never been more convenient.
But even though your online store doesn’t close, your customer service department does.
To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for office hours and out of office hours.
That way, you can tell visitors when to expect a reply if your staff are offline.
Takeaway: Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).