Why Do You Shop Online?

The Number One Reason People Shop Online is Because They Can Shop 24/7

Source
KPMG

Topic
eCommerce Strategy

Year
2019

Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).

The Internet never closes, making it easy for consumers to buy any product at any time.

Shopping has never been more convenient.

But even though your online store doesn’t close, your customer service department does.

To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for office hours and out of office hours.

That way, you can tell visitors when to expect a reply if your staff are offline.

Takeaway: Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).

More 2019 Stats

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

43% of E-Commerce Traffic comes from Organic Google Search

Average Online Shopping Cart Abandonment Rate is 74%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

More eCommerce Strategy Stats

50% of Total eCommerce Revenue Comes from Mobile

Abandoned Cart Emails Have an Average Open Rate of 45%

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

The Average Order Value of B2C Online Order is $52

Americans Spend 36% of their Shopping Budget Online

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Generation X Shop More Online Than Baby Boomers and Millennials

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

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