Why Do You Shop Online?

The Number One Reason People Shop Online is Because They Can Shop 24/7

Source
KPMG

Year
2019

Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).

The Internet never closes, making it easy for consumers to buy any product at any time.

Shopping has never been more convenient.

But even though your online store doesn’t close, your customer service department does.

To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for office hours and out of office hours.

That way, you can tell visitors when to expect a reply if your staff are offline.

Takeaway: Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).

More 2019 Stats

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

69 Percent of Shopping Carts are Abandoned

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Mobile Traffic Represents 53% of all Ecommerce Traffic

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

24% of salespeople reported that they majored in business in college

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

More Stats

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