Why Do You Shop Online?
The Number One Reason People Shop Online is Because They Can Shop 24/7
Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).
The Internet never closes, making it easy for consumers to buy any product at any time.
Shopping has never been more convenient.
But even though your online store doesn’t close, your customer service department does.
To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for office hours and out of office hours.
That way, you can tell visitors when to expect a reply if your staff are offline.
Takeaway: Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).
More 2019 Stats
A Typical Website Conversion Rate is about 2.35% on Average
81% of Shoppers Research their Product Online before Purchasing
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
More eCommerce Strategy Stats
58% of the Top 1000 US Online Retailers Send Welcome Emails
Generation X Shop More Online Than Baby Boomers and Millennials
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
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