Do You Hate Unexpected Shipping Costs?

28% shoppers abandon carts because of unexpected shipping costs

Source
VWO

Year
2019

Declaring the shipping cost upfront andoffering a guest checkout option reduces cart abandonments, as these are the two main reasons why shoppers abandon an online purchase.

“Abandoned carts represent significant lost revenue for merchants -as many as 70% of carts are abandoned. We coach our clients on three key ways to reduce abandoned carts:

1) Add interactive tools to aid purchase decisions.

2) Improve search functionality.

3) Provide shipping policies and estimations as early as possible in the checkout process.If carts do get abandoned, using recovery tools to remarket can yield great upside. Online stores that implement the right tools and take a thoughtful approach to the customer experience, can dramatically boost conversions from abandoned carts to sales.”

More 2019 Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Longer Mobile Page Load Times Drastically Increase Bounces

Mobile Traffic Represents 53% of all Ecommerce Traffic

71% of salespeople are using social selling tools

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

44% of Companies use A/B or Split Testing Software

More Stats

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