Do You Hate Unexpected Shipping Costs?

28% shoppers abandon carts because of unexpected shipping costs

Source
VWO

Topic
eCommerce Strategy

Year
2019

Declaring the shipping cost upfront andoffering a guest checkout option reduces cart abandonments, as these are the two main reasons why shoppers abandon an online purchase.

“Abandoned carts represent significant lost revenue for merchants -as many as 70% of carts are abandoned. We coach our clients on three key ways to reduce abandoned carts:

1) Add interactive tools to aid purchase decisions.

2) Improve search functionality.

3) Provide shipping policies and estimations as early as possible in the checkout process.If carts do get abandoned, using recovery tools to remarket can yield great upside. Online stores that implement the right tools and take a thoughtful approach to the customer experience, can dramatically boost conversions from abandoned carts to sales.”

More 2019 Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

81% of Consumers Trust the Advice of Family and Friends Over Businesses

The Average Order Value of B2C Online Order is $52

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

44% of Companies use A/B or Split Testing Software

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

The Number One Reason People Shop Online is Because They Can Shop 24/7

More eCommerce Strategy Stats

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

The Average Order Value of B2C Online Order is $52

Mobile Shopping Hit $2 Billion on Cyber Monday

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

81% of Shoppers Research their Product Online before Purchasing

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

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