Do You Hate Unexpected Shipping Costs?

28% shoppers abandon carts because of unexpected shipping costs

Source
VWO

Topic
eCommerce Strategy

Year
2019

Declaring the shipping cost upfront andoffering a guest checkout option reduces cart abandonments, as these are the two main reasons why shoppers abandon an online purchase.

“Abandoned carts represent significant lost revenue for merchants -as many as 70% of carts are abandoned. We coach our clients on three key ways to reduce abandoned carts:

1) Add interactive tools to aid purchase decisions.

2) Improve search functionality.

3) Provide shipping policies and estimations as early as possible in the checkout process.If carts do get abandoned, using recovery tools to remarket can yield great upside. Online stores that implement the right tools and take a thoughtful approach to the customer experience, can dramatically boost conversions from abandoned carts to sales.”

More 2019 Stats

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.

Mobile Traffic Represents 53% of all Ecommerce Traffic

More eCommerce Strategy Stats

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Americans Spend 36% of their Shopping Budget Online

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

33% of B2C Ecommerce Website are also Conducting B2B Transactions

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

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