Do You Hate Unexpected Shipping Costs?
28% shoppers abandon carts because of unexpected shipping costs
Declaring the shipping cost upfront andoffering a guest checkout option reduces cart abandonments, as these are the two main reasons why shoppers abandon an online purchase.
“Abandoned carts represent significant lost revenue for merchants -as many as 70% of carts are abandoned. We coach our clients on three key ways to reduce abandoned carts:
1) Add interactive tools to aid purchase decisions.
2) Improve search functionality.
3) Provide shipping policies and estimations as early as possible in the checkout process.If carts do get abandoned, using recovery tools to remarket can yield great upside. Online stores that implement the right tools and take a thoughtful approach to the customer experience, can dramatically boost conversions from abandoned carts to sales.”
More 2019 Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
81% of Consumers Trust the Advice of Family and Friends Over Businesses
The Average Order Value of B2C Online Order is $52
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
44% of Companies use A/B or Split Testing Software
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
The Number One Reason People Shop Online is Because They Can Shop 24/7
More eCommerce Strategy Stats
The Average Order Value of B2C Online Order is $52
Mobile Shopping Hit $2 Billion on Cyber Monday
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
81% of Shoppers Research their Product Online before Purchasing
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
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