Do You Shop on Your Phone?

Mobile traffic represents 53% of all ecommerce traffic

Source
3dcart

Topic
eCommerce Strategy

Year
2019

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.

The rise in mobile shopping also brings about another fascinating trend, what we’re calling “always-on shopping”. Computer-based traffic to ecommerce sites traditionally peaked between Monday and Friday and trailed off during the weekend. Mobile traffic has somewhat opposite behaviour since shoppers use their phones most during the weekends. So when you combine mobile, tablet and computer traffic to ecommerce sites, you no longer find any discernable spikes when people are shopping online. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing.

More 2019 Stats

38% of People will Leave a Website if they find the Layout Unattractive

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

A Typical Website Conversion Rate is about 2.35% on Average

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

44% of Companies use A/B or Split Testing Software

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

More eCommerce Strategy Stats

Mobile Shopping Hit $2 Billion on Cyber Monday

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

81% of Consumers Trust the Advice of Family and Friends Over Businesses

There Will Be More Than 3.7 Billion Email Users by the End of 2017

43% of E-Commerce Traffic comes from Organic Google Search

The Number One Reason People Shop Online is Because They Can Shop 24/7

38% of People will Leave a Website if they find the Layout Unattractive

88% of Online Shoppers Will Use Webrooming to Find the Best Price

The Average Order Value of B2C Online Order is $52

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

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