Do You Shop on Your Phone?

Mobile traffic represents 53% of all ecommerce traffic


eCommerce Strategy


Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.

The rise in mobile shopping also brings about another fascinating trend, what we’re calling “always-on shopping”. Computer-based traffic to ecommerce sites traditionally peaked between Monday and Friday and trailed off during the weekend. Mobile traffic has somewhat opposite behaviour since shoppers use their phones most during the weekends. So when you combine mobile, tablet and computer traffic to ecommerce sites, you no longer find any discernable spikes when people are shopping online. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing.

More 2019 Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Abandoned Cart Emails Have an Average Open Rate of 45%

There Are More Than 254 Million Active PayPal Accounts in The World

38% of People will Leave a Website if they find the Layout Unattractive

Using Video on Landing Pages can Increase Conversion by 80%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

More eCommerce Strategy Stats

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Longer Mobile Page Load Times Drastically Increase Bounces

The Number One Reason People Shop Online is Because They Can Shop 24/7

An Inconvenient Returns Policy Deters 80% of Shoppers

72% of Shoppers Return 10% or Less of Purchases

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

58% of the Top 1000 US Online Retailers Send Welcome Emails

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