Do You Like To Return Things

An Inconvenient returns policy deters 80% of shoppers

Ready Cloud

eCommerce Strategy


Online product returns are not the nightmare that they’ve been painted out to be for e-retailers. No longer should they be viewed as a costly addition to the bottom line or a logistical maelstrom. In fact, they should be viewed as quite the opposite: A way to better connect with customers, remarket to them and improve loyalty, retention and long term sales.

As of early 2015, emarketer report had pegged e-commerce to be a $1.5 trillion dollar international business. Fast-forward to the present day, and experts are predicting that e-commerce will have grown into a much larger beast, accounting for nearly $2 trillion in annual revenue.

The truth is that online retail returns and e-commerce go hand-in-hand. Customers will return items that they buy from time to time, and the e-retailers that do not accommodate these consumers and simplify the process stand to lose out on future sales and growth opportunities.

More 2019 Stats

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Mobile Traffic Represents 53% of all Ecommerce Traffic

44% of Companies use A/B or Split Testing Software

But Removing the Navigation Menu can Increase Conversions by 100%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

43% of E-Commerce Traffic comes from Organic Google Search

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

A Typical Website Conversion Rate is about 2.35% on Average

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Average Online Shopping Cart Abandonment Rate is 74%

More eCommerce Strategy Stats

69 Percent of Shopping Carts are Abandoned

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

81% of Consumers Trust the Advice of Family and Friends Over Businesses

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Longer Mobile Page Load Times Drastically Increase Bounces

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Men Spend 68% More Online Than Women

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