How do you Search?

43% of E-Commerce Traffic comes from Organic Google Search

Source
Wolfgang Digital

Year
2019

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More 2019 Stats

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

38% of People will Leave a Website if they find the Layout Unattractive

An Inconvenient Returns Policy Deters 80% of Shoppers

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Mobile Traffic Represents 53% of all Ecommerce Traffic

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Younger People Spend More Time Shopping Online than Older People

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

More Stats

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