How do you Search?
43% of E-Commerce Traffic comes from Organic Google Search
Source
Wolfgang Digital
Year
2019
You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’
More 2019 Stats
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
33% of B2C Ecommerce Website are also Conducting B2B Transactions
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
More Stats
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.
Schedule your demo