How do you Search?
43% of E-Commerce Traffic comes from Organic Google Search
You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’
More 2019 Stats
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
81% of Consumers Trust the Advice of Family and Friends Over Businesses
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
38% of People will Leave a Website if they find the Layout Unattractive
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
Younger People Spend More Time Shopping Online than Older People
There Are More Than 254 Million Active PayPal Accounts in The World
More eCommerce Strategy Stats
72% of Shoppers Return 10% or Less of Purchases
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Responsive Design Integrates Social Media
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
There Are More Than 254 Million Active PayPal Accounts in The World
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
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