How do you Search?

43% of E-Commerce Traffic comes from Organic Google Search

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More 2019 Stats

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

81% of Consumers Trust the Advice of Family and Friends Over Businesses

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

38% of People will Leave a Website if they find the Layout Unattractive

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Younger People Spend More Time Shopping Online than Older People

There Are More Than 254 Million Active PayPal Accounts in The World

More eCommerce Strategy Stats

72% of Shoppers Return 10% or Less of Purchases

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Responsive Design Integrates Social Media

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

There Are More Than 254 Million Active PayPal Accounts in The World

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

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