How do you Search?

43% of E-Commerce Traffic comes from Organic Google Search

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More 2019 Stats

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

81% of Shoppers Research their Product Online before Purchasing

A Typical Website Conversion Rate is about 2.35% on Average

Men Spend 68% More Online Than Women

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Longer Mobile Page Load Times Drastically Increase Bounces

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

There Are More Than 254 Million Active PayPal Accounts in The World

More eCommerce Strategy Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Younger People Spend More Time Shopping Online than Older People

Mobile Shopping Hit $2 Billion on Cyber Monday

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

69 Percent of Shopping Carts are Abandoned

There Are More Than 254 Million Active PayPal Accounts in The World

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