How do you Search?

43% of E-Commerce Traffic comes from Organic Google Search

Wolfgang Digital


You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More 2019 Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

33% of B2C Ecommerce Website are also Conducting B2B Transactions

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

More Stats

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