How do you Search?

43% of E-Commerce Traffic comes from Organic Google Search

Source
Wolfgang Digital

Year
2019

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

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44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

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81% of Consumers Trust the Advice of Family and Friends Over Businesses

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Generation X Shop More Online Than Baby Boomers and Millennials

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

An Inconvenient Returns Policy Deters 80% of Shoppers

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