What are Omnichannel Capabilities?

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Source
Oberlo

Year
2019

Today, most businesses are multichannel.

This means they sell to and communicate with customers through multiple channels. For example, you might have a website, Facebook Shop, Instagram account, and an email list.

Omnichannel is the next level up – and it’s the future of commerce.

This strategy involves not only having multiple channels but integrating them seamlessly and tracking individual customer interactions across the channels.

For this reason, the strategy requires organization and the integration of new technologies.

But, it’s tremendously powerful.

Omnichannel allows you to optimize your communications with potential customers to nurture them through the sales funnel however they come into contact with your business.

The Key Takeaway: Businesses that can create a seamless, personalized omnichannel experience for customers will own the future of commerce.

More 2019 Stats

Abandoned Cart Emails Have an Average Open Rate of 45%

An Inconvenient Returns Policy Deters 80% of Shoppers

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

33% of B2C Ecommerce Website are also Conducting B2B Transactions

But Removing the Navigation Menu can Increase Conversions by 100%

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

24% of salespeople reported that they majored in business in college

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

More Stats

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