What are Omnichannel Capabilities?

On Average, 52 Percent of Online Stores have Omnichannel Capabilities



Today, most businesses are multichannel.

This means they sell to and communicate with customers through multiple channels. For example, you might have a website, Facebook Shop, Instagram account, and an email list.

Omnichannel is the next level up – and it’s the future of commerce.

This strategy involves not only having multiple channels but integrating them seamlessly and tracking individual customer interactions across the channels.

For this reason, the strategy requires organization and the integration of new technologies.

But, it’s tremendously powerful.

Omnichannel allows you to optimize your communications with potential customers to nurture them through the sales funnel however they come into contact with your business.

The Key Takeaway: Businesses that can create a seamless, personalized omnichannel experience for customers will own the future of commerce.

More 2019 Stats

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Only 15 percent of sales calls add enough value, according to executives surveyed.

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Longer Mobile Page Load Times Drastically Increase Bounces

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Younger People Spend More Time Shopping Online than Older People

Average Online Shopping Cart Abandonment Rate is 74%

More Stats

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