What are Omnichannel Capabilities?

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Source
Oberlo

Topic
eCommerce Strategy

Year
2019

Today, most businesses are multichannel.

This means they sell to and communicate with customers through multiple channels. For example, you might have a website, Facebook Shop, Instagram account, and an email list.

Omnichannel is the next level up – and it’s the future of commerce.

This strategy involves not only having multiple channels but integrating them seamlessly and tracking individual customer interactions across the channels.

For this reason, the strategy requires organization and the integration of new technologies.

But, it’s tremendously powerful.

Omnichannel allows you to optimize your communications with potential customers to nurture them through the sales funnel however they come into contact with your business.

The Key Takeaway: Businesses that can create a seamless, personalized omnichannel experience for customers will own the future of commerce.

More 2019 Stats

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Number One Reason People Shop Online is Because They Can Shop 24/7

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

There Are More Than 254 Million Active PayPal Accounts in The World

Men Spend 68% More Online Than Women

33% of B2C Ecommerce Website are also Conducting B2B Transactions

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

69 Percent of Shopping Carts are Abandoned

More eCommerce Strategy Stats

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

33% of B2C Ecommerce Website are also Conducting B2B Transactions

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

43% of E-Commerce Traffic comes from Organic Google Search

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

38% of People will Leave a Website if they find the Layout Unattractive

50% of Total eCommerce Revenue Comes from Mobile

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

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