Where Do You Start Your Product Search?

44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products

A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon.

Meanwhile, only 17 percent of the online shoppers said the primary reason they visited a brand’s website for the first time was to make a purchase. For most, the primary reason they visited a brand website was to search for a product or compare prices between brands.

The “Reimagining Commerce” report surveyed more than 4,500 global online shoppers to gather online retail insights, including where consumers began their search for products, the online services they want most in an e-commerce site, the role social plays in online shopping, and more.

Where the online shopping journey begins. It doesn’t matter if an online shopper already has a product in mind or if they are simply browsing for inspiration — most begin their online shopping journey on a marketplace like Amazon.

For shoppers with a specific product in mind, 46 percent start the process on a marketplace — as do 39 percent of shoppers who are simply browsing. (The survey found 75 percent of shoppers claimed either all or many of their online purchases were pre-planned). If they are not starting their online shopping experience on a site like Amazon, then online shoppers are most likely turning to Google. Only 34 percent of online shoppers (both those with a product in mind and those who are browsing), begin by visiting a brand or retailer’s website.

More 2019 Stats

Abandoned Cart Emails Have an Average Open Rate of 45%

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Only 15 percent of sales calls add enough value, according to executives surveyed.

More eCommerce Strategy Stats

Responsive Design Integrates Social Media

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Average Online Shopping Cart Abandonment Rate is 74%

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

58% of the Top 1000 US Online Retailers Send Welcome Emails

There Are More Than 254 Million Active PayPal Accounts in The World

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