Where Do You Start Your Product Search?
44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon.
Meanwhile, only 17 percent of the online shoppers said the primary reason they visited a brand’s website for the first time was to make a purchase. For most, the primary reason they visited a brand website was to search for a product or compare prices between brands.
The “Reimagining Commerce” report surveyed more than 4,500 global online shoppers to gather online retail insights, including where consumers began their search for products, the online services they want most in an e-commerce site, the role social plays in online shopping, and more.
Where the online shopping journey begins. It doesn’t matter if an online shopper already has a product in mind or if they are simply browsing for inspiration — most begin their online shopping journey on a marketplace like Amazon.
For shoppers with a specific product in mind, 46 percent start the process on a marketplace — as do 39 percent of shoppers who are simply browsing. (The survey found 75 percent of shoppers claimed either all or many of their online purchases were pre-planned). If they are not starting their online shopping experience on a site like Amazon, then online shoppers are most likely turning to Google. Only 34 percent of online shoppers (both those with a product in mind and those who are browsing), begin by visiting a brand or retailer’s website.
More 2019 Stats
33% of B2C Ecommerce Website are also Conducting B2B Transactions
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
69 Percent of Shopping Carts are Abandoned
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
The Average Conversion Rate of a Facebook Ad is 9.21%
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
43% of E-Commerce Traffic comes from Organic Google Search
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
81% of Consumers Trust the Advice of Family and Friends Over Businesses
More eCommerce Strategy Stats
81% of Shoppers Research their Product Online before Purchasing
Longer Mobile Page Load Times Drastically Increase Bounces
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
96% of Americans Have Made an Online Purchase in their Life
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Americans Spend 36% of their Shopping Budget Online
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
There Will Be More Than 3.7 Billion Email Users by the End of 2017
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