What Would You Do if You Received Bad Customer Service?

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Source
HubSpot

Topic
eCommerce Strategy

Year
2019

Someone once said never underestimate the power of a smile. (Or maybe it was me, I can’t remember.)

While we might not be able to smile to our online customers, we can make them feel appreciated by being positive and giving them a unique experience when they get in touch with us.

A negative experience will stay with prospects longer than a positive experience.

That’s why you need to ensure that every person who interacts with your brand has a good experience.

A good idea is to survey your site visitors to get insights on how to improve the customer experience on your site—even if you think it’s good already.

One way to do that is to use a multistep campaign on your site to politely ask for visitor feedback.

Takeaway: Survey your visitors and ask about their experience. The more information you have, the better you can prevent negative experiences.

More 2019 Stats

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Longer Mobile Page Load Times Drastically Increase Bounces

Younger People Spend More Time Shopping Online than Older People

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

33% of B2C Ecommerce Website are also Conducting B2B Transactions

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Average Online Shopping Cart Abandonment Rate is 74%

81% of Consumers Trust the Advice of Family and Friends Over Businesses

More eCommerce Strategy Stats

The Number One Reason People Shop Online is Because They Can Shop 24/7

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Men Spend 68% More Online Than Women

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