What do you know about Conversion Rate Optimization?
A Typical Website Conversion Rate is about 2.35% on Average
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?
Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.
More 2019 Stats
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
The Average Order Value of B2C Online Order is $52
81% of Consumers Trust the Advice of Family and Friends Over Businesses
24% of salespeople reported that they majored in business in college
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Mobile Traffic Represents 53% of all Ecommerce Traffic
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
More Conversion Optimization Stats
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Using Video on Landing Pages can Increase Conversion by 80%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
The Average Conversion Rate of a Facebook Ad is 9.21%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
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