What do you know about Conversion Rate Optimization?

A Typical Website Conversion Rate is about 2.35% on Average

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.

More 2019 Stats

Abandoned Cart Emails Have an Average Open Rate of 45%

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Using Video on Landing Pages can Increase Conversion by 80%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

But Removing the Navigation Menu can Increase Conversions by 100%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

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