What do you know about Conversion Rate Optimization?

A Typical Website Conversion Rate is about 2.35% on Average

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.

More 2019 Stats

43% of E-Commerce Traffic comes from Organic Google Search

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Number One Reason People Shop Online is Because They Can Shop 24/7

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

38% of People will Leave a Website if they find the Layout Unattractive

Using Video on Landing Pages can Increase Conversion by 80%

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Mobile Traffic Represents 53% of all Ecommerce Traffic

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

More Conversion Optimization Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Emails with a Single Call-to-Action Increased Clicks 371%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

68% of Small Businesses Don’t have a Documented CRO Strategy

Add a Beard to Your Models to Increase in Cart Adds by 49%

But Removing the Navigation Menu can Increase Conversions by 100%

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