What do you know about Conversion Rate Optimization?

A Typical Website Conversion Rate is about 2.35% on Average

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.

More 2019 Stats

Average Online Shopping Cart Abandonment Rate is 74%

Generation X Shop More Online Than Baby Boomers and Millennials

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

81% of people prefer to open emails on their smartphones

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

More Conversion Optimization Stats

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

68% of Small Businesses Don’t have a Documented CRO Strategy

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

44% of Companies use A/B or Split Testing Software

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

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