Would You Shop Online without Your Cell Phone?

22% of online retailers still don’t have a mobile-friendly website


eCommerce Strategy


The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever.

But of the myriad of changes in online purchasing patterns, none is as important for eCommerce as mobile search. The statistics are illuminating:

  • 66% of smartphone owners in Canada access the Internet every day on their device, and most never leave home without it
  • 89% of users search for local information on their phone, with 88% performing some sort of action as a result, such as making a purchase
  • 77% of mobile users have researched a product or service on their device
  • 27% of mobile users have made a purchase on their phone

More 2019 Stats

44% of Companies use A/B or Split Testing Software

The Average Conversion Rate of a Facebook Ad is 9.21%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

But Removing the Navigation Menu can Increase Conversions by 100%

81% of Shoppers Research their Product Online before Purchasing

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Younger People Spend More Time Shopping Online than Older People

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

More eCommerce Strategy Stats

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Longer Mobile Page Load Times Drastically Increase Bounces

72% of Shoppers Return 10% or Less of Purchases

81% of Shoppers Research their Product Online before Purchasing

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

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