Would You Shop Online without Your Cell Phone?

22% of online retailers still don’t have a mobile-friendly website



The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever.

But of the myriad of changes in online purchasing patterns, none is as important for eCommerce as mobile search. The statistics are illuminating:

  • 66% of smartphone owners in Canada access the Internet every day on their device, and most never leave home without it
  • 89% of users search for local information on their phone, with 88% performing some sort of action as a result, such as making a purchase
  • 77% of mobile users have researched a product or service on their device
  • 27% of mobile users have made a purchase on their phone

More 2019 Stats

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Today, 97% of consumers go online to research products and services.

Younger People Spend More Time Shopping Online than Older People

Longer Mobile Page Load Times Drastically Increase Bounces

The Average Conversion Rate of a Facebook Ad is 9.21%

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

More Stats

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