How are salespeople leveraging social selling tools to close more deals?

71% of salespeople are using social selling tools

Source
99firms

Topic
Remote B2B Sales

Year
2019

In the world of sales, the landscape is constantly evolving. With the rise of technology, social selling has become an increasingly popular strategy for salespeople to connect with prospects and close deals. In fact, a recent study found that 71% of salespeople are now using social selling tools in their sales process.

Social selling involves using social media platforms such as LinkedIn, Twitter, and Facebook to connect with potential customers and build relationships with them. By sharing valuable content, engaging in conversations, and providing helpful insights, salespeople can position themselves as trusted advisors to prospects and increase their chances of closing deals.

One of the key benefits of social selling is its ability to reach a wider audience. Traditional sales methods such as cold calling and email outreach can be limiting in terms of the number of people that can be reached. With social selling, salespeople have the ability to connect with a larger pool of potential customers and build relationships with them over time.

Another advantage of social selling is its ability to provide valuable insights into prospect behavior. Through social media, salespeople can gain insights into the interests and preferences of prospects, which can be used to tailor their approach and increase the chances of a successful outcome.

However, while social selling can be an effective strategy, it requires a different approach to traditional sales methods. Salespeople must take the time to build relationships and engage in meaningful conversations with prospects. This requires a focus on building trust and providing value, rather than simply pushing products or services.

In conclusion, social selling is an increasingly important strategy for salespeople looking to connect with prospects and close deals. By using social media platforms to build relationships, provide value, and gain insights into prospect behavior, salespeople can improve their sales results and stay ahead of the curve in the ever-evolving world of sales.

More 2019 Stats

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Abandoned Cart Emails Have an Average Open Rate of 45%

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

The Number One Reason People Shop Online is Because They Can Shop 24/7

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

A Typical Website Conversion Rate is about 2.35% on Average

Longer Mobile Page Load Times Drastically Increase Bounces

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

More Remote B2B Sales Stats

49% of teams are using video as part of their sales process.

81% of Shoppers Research their Product Online before Purchasing

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

71% of buyers want to hear from sellers early in the buying process

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Customer referrals account for 54% of all B2B leads.

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

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