How are salespeople leveraging social selling tools to close more deals?

71% of salespeople are using social selling tools


Remote B2B Sales


In the world of sales, the landscape is constantly evolving. With the rise of technology, social selling has become an increasingly popular strategy for salespeople to connect with prospects and close deals. In fact, a recent study found that 71% of salespeople are now using social selling tools in their sales process.

Social selling involves using social media platforms such as LinkedIn, Twitter, and Facebook to connect with potential customers and build relationships with them. By sharing valuable content, engaging in conversations, and providing helpful insights, salespeople can position themselves as trusted advisors to prospects and increase their chances of closing deals.

One of the key benefits of social selling is its ability to reach a wider audience. Traditional sales methods such as cold calling and email outreach can be limiting in terms of the number of people that can be reached. With social selling, salespeople have the ability to connect with a larger pool of potential customers and build relationships with them over time.

Another advantage of social selling is its ability to provide valuable insights into prospect behavior. Through social media, salespeople can gain insights into the interests and preferences of prospects, which can be used to tailor their approach and increase the chances of a successful outcome.

However, while social selling can be an effective strategy, it requires a different approach to traditional sales methods. Salespeople must take the time to build relationships and engage in meaningful conversations with prospects. This requires a focus on building trust and providing value, rather than simply pushing products or services.

In conclusion, social selling is an increasingly important strategy for salespeople looking to connect with prospects and close deals. By using social media platforms to build relationships, provide value, and gain insights into prospect behavior, salespeople can improve their sales results and stay ahead of the curve in the ever-evolving world of sales.

More 2019 Stats

Using Video on Landing Pages can Increase Conversion by 80%

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Today, 97% of consumers go online to research products and services.

An Inconvenient Returns Policy Deters 80% of Shoppers

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

The Average Order Value of B2C Online Order is $52

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

More Remote B2B Sales Stats

Only 15 percent of sales calls add enough value, according to executives surveyed.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

77% of B2B decision-makers prefer video meetings over phone calls with vendors

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

71% of buyers want to hear from sellers early in the buying process

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

31% of sales pros find no significant difference between selling remotely and in-person

49% of teams are using video as part of their sales process.

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