How are salespeople leveraging social selling tools to close more deals?

71% of salespeople are using social selling tools


Remote B2B Sales


In the world of sales, the landscape is constantly evolving. With the rise of technology, social selling has become an increasingly popular strategy for salespeople to connect with prospects and close deals. In fact, a recent study found that 71% of salespeople are now using social selling tools in their sales process.

Social selling involves using social media platforms such as LinkedIn, Twitter, and Facebook to connect with potential customers and build relationships with them. By sharing valuable content, engaging in conversations, and providing helpful insights, salespeople can position themselves as trusted advisors to prospects and increase their chances of closing deals.

One of the key benefits of social selling is its ability to reach a wider audience. Traditional sales methods such as cold calling and email outreach can be limiting in terms of the number of people that can be reached. With social selling, salespeople have the ability to connect with a larger pool of potential customers and build relationships with them over time.

Another advantage of social selling is its ability to provide valuable insights into prospect behavior. Through social media, salespeople can gain insights into the interests and preferences of prospects, which can be used to tailor their approach and increase the chances of a successful outcome.

However, while social selling can be an effective strategy, it requires a different approach to traditional sales methods. Salespeople must take the time to build relationships and engage in meaningful conversations with prospects. This requires a focus on building trust and providing value, rather than simply pushing products or services.

In conclusion, social selling is an increasingly important strategy for salespeople looking to connect with prospects and close deals. By using social media platforms to build relationships, provide value, and gain insights into prospect behavior, salespeople can improve their sales results and stay ahead of the curve in the ever-evolving world of sales.

More 2019 Stats

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

43% of E-Commerce Traffic comes from Organic Google Search

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

17% of salespeople did not attend college

38% of People will Leave a Website if they find the Layout Unattractive

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Average Online Shopping Cart Abandonment Rate is 74%

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

More Remote B2B Sales Stats

B2B buyers are 57%-70% through buying research before contacting sales.

After COVID, 56% of sellers prefer working remote full time.

Writing at a third-grade reading level increases response rates by 36%.

91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals

81% of Shoppers Research their Product Online before Purchasing

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

78% of salespeople that make use of social media outsell their peers

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo