How can the readability, subject line, and email length impact the response rates of your emails?

Writing at a third-grade reading level increases response rates by 36%.


Remote B2B Sales


In today’s fast-paced digital world, email has become an essential mode of communication, especially in business settings. However, getting someone to respond to your email can be challenging, especially if you’re sending a message to someone you’ve never met before. That’s why it’s crucial to understand the nuances of email communication and the factors that can impact response rates.

One of the most surprising things that can impact response rates is the reading level of your emails. According to a study by Boomerang, writing at a third-grade reading level can increase response rates by 36%. This might seem counterintuitive, but it makes sense when you think about it. People are busy, and they don’t have time to read long, complicated emails. If you can convey your message clearly and concisely, you’re more likely to get a response.

Another factor that can impact response rates is the subject line of your email. Writing your subject line entirely in upper case can significantly reduce response rates by 30%. This is because writing in all caps can come across as aggressive and spammy. Instead, use a mix of upper and lower case letters and try to make your subject line informative and engaging.

In addition to these factors, the length of your email can also impact response rates. Boomerang found that the ideal length of a sales email is between 50 and 125 words. This might seem short, but it’s important to remember that people are busy and don’t have time to read long emails. By keeping your email short and to the point, you increase the chances of getting a response.

Overall, there are many factors that can impact the success of your email communication. By understanding the importance of readability, subject lines, and email length, you can increase the chances of getting a response and ultimately achieve your desired outcome. So, the next time you’re crafting an email, keep these tips in mind and see if they make a difference in your response rates.

More 2016 Stats

84% of B2B buyers start the purchasing process with a referral

The ideal length of a sales email is between 50 and 125 words

More Remote B2B Sales Stats

31% of sales pros find no significant difference between selling remotely and in-person

Given the pandemic, almost 90% of B2B sales now happen digitally.

50% of buyers say working remotely has made buying easier.

78% of salespeople that make use of social media outsell their peers

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

71% of buyers want to hear from sellers early in the buying process

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

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