Are videos effective sales tools?

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Adding custom-recorded videos to a sales process can have a positive effect on productivity. Having a personal connection to potential buyers helps customers feel connected on a deeper level, which in turn increases their likelihood of purchasing the product or service being offered. More importantly, adding custom-recorded videos allows for salespeople to give clear and concise messages and explanations about the benefits and features of their offering, giving prospects all the information they need to make informed decisions.

This streamlined approach can significantly reduce the amount of time needed in each sale, proving to be an effective means of increasing sales productivity. Companies should continue to invest resources into developing thoughtful social media strategies to effectively engage their prospects in order to maximize their remote sales statistics.

More 2021 Stats

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

49% of teams are using video as part of their sales process.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

Given the pandemic, almost 90% of B2B sales now happen digitally.

A survey conducted by DocuSign found that 75% of companies experienced an increase in customer satisfaction when they implemented digital proposal software.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

More Virtual Selling Stats

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

Only 15 percent of sales calls add enough value, according to executives surveyed.

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

55% of B2B buyers search for information on social media.

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

49% of teams are using video as part of their sales process.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

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