Are videos effective sales tools?

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Adding custom-recorded videos to a sales process can have a positive effect on productivity. Having a personal connection to potential buyers helps customers feel connected on a deeper level, which in turn increases their likelihood of purchasing the product or service being offered. More importantly, adding custom-recorded videos allows for salespeople to give clear and concise messages and explanations about the benefits and features of their offering, giving prospects all the information they need to make informed decisions.

This streamlined approach can significantly reduce the amount of time needed in each sale, proving to be an effective means of increasing sales productivity. Companies should continue to invest resources into developing thoughtful social media strategies to effectively engage their prospects in order to maximize their remote sales statistics.

More 2021 Stats

83% of Sales Professionals Report Working on Weekends

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

It takes an average of 8 interactions to secure a meeting with a prospect

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

The businesses’ buying process will involve around 6-10 decision-makers

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

49% of teams are using video as part of their sales process.

More Stats

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