Are videos effective sales tools?

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Adding custom-recorded videos to a sales process can have a positive effect on productivity. Having a personal connection to potential buyers helps customers feel connected on a deeper level, which in turn increases their likelihood of purchasing the product or service being offered. More importantly, adding custom-recorded videos allows for salespeople to give clear and concise messages and explanations about the benefits and features of their offering, giving prospects all the information they need to make informed decisions.

This streamlined approach can significantly reduce the amount of time needed in each sale, proving to be an effective means of increasing sales productivity. Companies should continue to invest resources into developing thoughtful social media strategies to effectively engage their prospects in order to maximize their remote sales statistics.