How can personal engagement elevate virtual selling for fast-growing companies?

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Source
McKinsey - The value of getting personalization right—or wrong—is multiplying

Topic
Sales Trends

Year
2021

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Furthermore, these high-growth companies are more likely to leverage data-driven decision making and take a proactive approach to customer engagement. By utilizing proposal software, document automation, and other advanced technologies, they can provide tailored customer experiences that drive loyalty and repeat business.Additionally, they are able to use their data insights to uncover new opportunities for growth and stay ahead of the competition. To keep up with this trend of high-growth companies relying on technology for customer engagement, businesses must ensure that their technology is up to date and that they have the necessary expertise for leveraging data-driven strategies.

By investing in the right tools, businesses can create tailored customer experiences that generate positive results and drive sustainable growth.

By understanding the importance of customer engagement and investing in the right technology, businesses can capitalize on tailored experiences that will create a competitive advantage. By evaluating customer needs, understanding their buying habits, and leveraging data-driven insights, companies can develop personalized offerings that meet their customers’ individual needs.

More 2021 Stats

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

Only 60% of sales reps meet quota

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

The businesses’ buying process will involve around 6-10 decision-makers

It takes an average of 8 interactions to secure a meeting with a prospect

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

71% of buyers want to hear from sellers early in the buying process

More Sales Trends Stats

Salespeople’s Optimism for Economic Recovery from COVID-19

71% of salespeople said they were conducting more than half their sales virtually.

2% is the average success rate for cold calling

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

38% of sales leaders say their customers want to buy through e-commerce stores

40% say getting response from prospects harder now than 3 years ago.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

43% of sales professionals say email is the most effective channel for selling.

77% of Sales Professionals Now Conducting More Video Meetings

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