What percentage of B2B buyers prefer virtual sales interactions?

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

Source
Bain - Virtual Selling Has Become Simply Selling

Year
2021

How does the surge in demand for remote sales affect businesses?

According to a recent joint survey from Bain & Company and Dynata, 92% of B2B buyers now prefer virtual sales interactions, which is an increase of 17 points from the same survey in 2020.

Virtual interaction through web meetings, video conferencing, or other remote communication methods make it easier for buyers to research and compare different vendors. Moreover, virtual interactions also speed up the buying process by helping buyers quickly identify the right product or service and narrow down their shortlist.

Online proposal software is a great way to streamline the process of creating and delivering proposals. It allows buyers to quickly access information about vendors, compare different options, and make an informed decision. The software also helps sellers create professional-looking proposals that are tailored to the buyer’s needs.

Online proposal software can also help sellers track the progress of their proposals and monitor customer feedback. This helps them identify areas for improvement and make sure that their proposals are meeting the buyer’s expectations. Additionally, online proposal software can be used to automate certain tasks such as sending out reminders or follow-up emails to buyers.

More 2021 Stats

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

The Power of Collaborative Language in Sales: Why Using “We” and “Us” is More Effective

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

69% of buyers have accepted cold calls from new providers

28% of B2B organizations now have hybrid sales roles

41% of sales leaders report that their customers desire more digital communication

71% of buyers want to hear from sellers early in the buying process

More Stats

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