What percentage of B2B buyers prefer virtual sales interactions?

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

Source
Bain - Virtual Selling Has Become Simply Selling

Year
2021

How does the surge in demand for remote sales affect businesses?

According to a recent joint survey from Bain & Company and Dynata, 92% of B2B buyers now prefer virtual sales interactions, which is an increase of 17 points from the same survey in 2020.

Virtual interaction through web meetings, video conferencing, or other remote communication methods make it easier for buyers to research and compare different vendors. Moreover, virtual interactions also speed up the buying process by helping buyers quickly identify the right product or service and narrow down their shortlist.

Online proposal software is a great way to streamline the process of creating and delivering proposals. It allows buyers to quickly access information about vendors, compare different options, and make an informed decision. The software also helps sellers create professional-looking proposals that are tailored to the buyer’s needs.

Online proposal software can also help sellers track the progress of their proposals and monitor customer feedback. This helps them identify areas for improvement and make sure that their proposals are meeting the buyer’s expectations. Additionally, online proposal software can be used to automate certain tasks such as sending out reminders or follow-up emails to buyers.

More 2021 Stats

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

31% of sales pros find no significant difference between selling remotely and in-person

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Remote Sales Management: 67% Find It More Challenging Than Expected

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

It takes an average of 8 interactions to secure a meeting with a prospect

More Stats

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