How can companies implement effective sales enablement initiatives to increase their sales?

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

Sales enablement is a crucial factor in the success of a business, with more and more companies implementing it to improve their sales performance. In fact, according to recent research, 76% of companies report a 6%-20% increase in sales after implementing sales enablement initiatives.

So what exactly is sales enablement? It’s the process of providing sales teams with the resources, tools, and information they need to effectively engage with customers throughout the entire sales process. This includes everything from training and coaching to content creation and technology implementation.

Sales enablement has become increasingly important in the digital age, as customers have more access to information than ever before and expect a personalized and streamlined sales experience. By providing sales teams with the right resources and support, businesses can improve their sales performance and overall customer satisfaction.

While implementing sales enablement initiatives can certainly be beneficial, it’s important to do so strategically and with clear goals in mind. This may involve analyzing current sales processes and identifying areas for improvement, as well as investing in technology and tools that can help streamline sales operations and improve efficiency.

Overall, sales enablement is a powerful tool for businesses looking to improve their sales performance and stay competitive in today’s market. By providing sales teams with the resources they need to effectively engage with customers, businesses can increase their revenue, improve customer satisfaction, and drive long-term success.

More Sales Trends Stats

60% of customers say no four times before saying yes.

48% of salespeople never even make a single follow up attempt.

61% believe that salespeople are underappreciated

Today, 97% of consumers go online to research products and services.

44% of salespeople give up after one follow-up call.

57% of C-level buyers prefer to be contacted via phone.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

More 2022 Stats

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

57% of C-level buyers prefer to be contacted via phone.

77% of respondents said that their company provides at least a quarter of their leads

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

55% of B2B buyers search for information on social media.

43% of sales professionals say email is the most effective channel for selling.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

Customer referrals account for 54% of all B2B leads.

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