How can companies implement effective sales enablement initiatives to increase their sales?

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

Sales enablement is a crucial factor in the success of a business, with more and more companies implementing it to improve their sales performance. In fact, according to recent research, 76% of companies report a 6%-20% increase in sales after implementing sales enablement initiatives.

So what exactly is sales enablement? It’s the process of providing sales teams with the resources, tools, and information they need to effectively engage with customers throughout the entire sales process. This includes everything from training and coaching to content creation and technology implementation.

Sales enablement has become increasingly important in the digital age, as customers have more access to information than ever before and expect a personalized and streamlined sales experience. By providing sales teams with the right resources and support, businesses can improve their sales performance and overall customer satisfaction.

While implementing sales enablement initiatives can certainly be beneficial, it’s important to do so strategically and with clear goals in mind. This may involve analyzing current sales processes and identifying areas for improvement, as well as investing in technology and tools that can help streamline sales operations and improve efficiency.

Overall, sales enablement is a powerful tool for businesses looking to improve their sales performance and stay competitive in today’s market. By providing sales teams with the resources they need to effectively engage with customers, businesses can increase their revenue, improve customer satisfaction, and drive long-term success.

More Sales Trends Stats

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

66% of sales reps say they’re drowning in tools

2% is the average success rate for cold calling

48% of salespeople never even make a single follow up attempt.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

Today, 97% of consumers go online to research products and services.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

71% of salespeople said they were conducting more than half their sales virtually.

43% of sales professionals say email is the most effective channel for selling.

More 2022 Stats

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

57% of C-level buyers prefer to be contacted via phone.

B2B buyers are 57%-70% through buying research before contacting sales.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

8% of salespeople say that their sales teams generate high-quality leads

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

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