How can companies implement effective sales enablement initiatives to increase their sales?

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

Sales enablement is a crucial factor in the success of a business, with more and more companies implementing it to improve their sales performance. In fact, according to recent research, 76% of companies report a 6%-20% increase in sales after implementing sales enablement initiatives.

So what exactly is sales enablement? It’s the process of providing sales teams with the resources, tools, and information they need to effectively engage with customers throughout the entire sales process. This includes everything from training and coaching to content creation and technology implementation.

Sales enablement has become increasingly important in the digital age, as customers have more access to information than ever before and expect a personalized and streamlined sales experience. By providing sales teams with the right resources and support, businesses can improve their sales performance and overall customer satisfaction.

While implementing sales enablement initiatives can certainly be beneficial, it’s important to do so strategically and with clear goals in mind. This may involve analyzing current sales processes and identifying areas for improvement, as well as investing in technology and tools that can help streamline sales operations and improve efficiency.

Overall, sales enablement is a powerful tool for businesses looking to improve their sales performance and stay competitive in today’s market. By providing sales teams with the resources they need to effectively engage with customers, businesses can increase their revenue, improve customer satisfaction, and drive long-term success.

More Sales Trends Stats

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

2% is the average success rate for cold calling

LinkedIn is the #1 social media platform for B2B leads.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

Salespeople’s Optimism for Economic Recovery from COVID-19

77% of respondents said that their company provides at least a quarter of their leads

43% of sales professionals say email is the most effective channel for selling.

38% of sales leaders say their customers want to buy through e-commerce stores

More 2022 Stats

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

67% of customers prefer self-service over speaking to a company representative

B2B buyers are 57%-70% through buying research before contacting sales.

56% of sales professionals get leads from existing customer referrals.

The best time to make sales calls is within 1 hour of receiving their initial inquiry

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