Does personalization matter in sales?

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

The State of Sales


Personalization in sales is extremely important for connecting with customers and building relationships. By segmenting customer data, businesses can craft personalized sales messages and offers that are more likely to resonate with target audiences. Personalized messaging also helps build trust since it demonstrates how well companies understand customers’ needs and wants.

Furthermore, personalization can significantly improve customer conversions by helping them quickly find what they want and guiding them through the sales journey more effectively. Ultimately, when done right, personalization can help businesses close more sales opportunities faster.

Automation software automates tasks that would have been completed manually, such as segmentation and the delivery of personalized sales content. This software can also track customer communication by tracking website behavior and email responses, allowing sales teams to create more personal experiences for their customers. Automated technology can also be used to streamline personalized outreach campaigns, delivering tailored sales messages at scale. This means that businesses can scale quickly without compromising on personalization to deliver a better customer experience.

More 2022 Stats

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

48% of salespeople never even make a single follow up attempt.

32% of sales reps spend an hour or more on data entry every day

43% of sales professionals say email is the most effective channel for selling.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

More Stats

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