Does personalization matter in sales?

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

Source
The State of Sales

Year
2022

Personalization in sales is extremely important for connecting with customers and building relationships. By segmenting customer data, businesses can craft personalized sales messages and offers that are more likely to resonate with target audiences. Personalized messaging also helps build trust since it demonstrates how well companies understand customers’ needs and wants.

Furthermore, personalization can significantly improve customer conversions by helping them quickly find what they want and guiding them through the sales journey more effectively. Ultimately, when done right, personalization can help businesses close more sales opportunities faster.

Automation software automates tasks that would have been completed manually, such as segmentation and the delivery of personalized sales content. This software can also track customer communication by tracking website behavior and email responses, allowing sales teams to create more personal experiences for their customers. Automated technology can also be used to streamline personalized outreach campaigns, delivering tailored sales messages at scale. This means that businesses can scale quickly without compromising on personalization to deliver a better customer experience.

More 2022 Stats

57% of C-level buyers prefer to be contacted via phone.

2% is the average success rate for cold calling

B2B buyers are 57%-70% through buying research before contacting sales.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

56% of sales professionals get leads from existing customer referrals.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

60% of customers say no four times before saying yes.

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

More Stats

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