Does personalization matter in sales?

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

The State of Sales


Personalization in sales is extremely important for connecting with customers and building relationships. By segmenting customer data, businesses can craft personalized sales messages and offers that are more likely to resonate with target audiences. Personalized messaging also helps build trust since it demonstrates how well companies understand customers’ needs and wants.

Furthermore, personalization can significantly improve customer conversions by helping them quickly find what they want and guiding them through the sales journey more effectively. Ultimately, when done right, personalization can help businesses close more sales opportunities faster.

Automation software automates tasks that would have been completed manually, such as segmentation and the delivery of personalized sales content. This software can also track customer communication by tracking website behavior and email responses, allowing sales teams to create more personal experiences for their customers. Automated technology can also be used to streamline personalized outreach campaigns, delivering tailored sales messages at scale. This means that businesses can scale quickly without compromising on personalization to deliver a better customer experience.

More 2022 Stats

57% of C-level buyers prefer to be contacted via phone.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

55% of B2B buyers search for information on social media.

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

B2B customers use 10 different channels during their decision-making process

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

More Stats

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