Does personalization matter in sales?

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

Source
The State of Sales

Topic
Virtual Selling

Year
2022

Personalization in sales is extremely important for connecting with customers and building relationships. By segmenting customer data, businesses can craft personalized sales messages and offers that are more likely to resonate with target audiences. Personalized messaging also helps build trust since it demonstrates how well companies understand customers’ needs and wants.

Furthermore, personalization can significantly improve customer conversions by helping them quickly find what they want and guiding them through the sales journey more effectively. Ultimately, when done right, personalization can help businesses close more sales opportunities faster.

Automation software automates tasks that would have been completed manually, such as segmentation and the delivery of personalized sales content. This software can also track customer communication by tracking website behavior and email responses, allowing sales teams to create more personal experiences for their customers. Automated technology can also be used to streamline personalized outreach campaigns, delivering tailored sales messages at scale. This means that businesses can scale quickly without compromising on personalization to deliver a better customer experience.

More 2022 Stats

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

LinkedIn is the #1 social media platform for B2B leads.

Customer referrals account for 54% of all B2B leads.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

44% of salespeople give up after one follow-up call.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

55% of B2B buyers search for information on social media.

43% of sales professionals say email is the most effective channel for selling.

More Virtual Selling Stats

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

55% of B2B buyers search for information on social media.

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

After COVID, 56% of sellers prefer working remote full time.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

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