Does personalization matter in sales?

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

The State of Sales


Personalization in sales is extremely important for connecting with customers and building relationships. By segmenting customer data, businesses can craft personalized sales messages and offers that are more likely to resonate with target audiences. Personalized messaging also helps build trust since it demonstrates how well companies understand customers’ needs and wants.

Furthermore, personalization can significantly improve customer conversions by helping them quickly find what they want and guiding them through the sales journey more effectively. Ultimately, when done right, personalization can help businesses close more sales opportunities faster.

Automation software automates tasks that would have been completed manually, such as segmentation and the delivery of personalized sales content. This software can also track customer communication by tracking website behavior and email responses, allowing sales teams to create more personal experiences for their customers. Automated technology can also be used to streamline personalized outreach campaigns, delivering tailored sales messages at scale. This means that businesses can scale quickly without compromising on personalization to deliver a better customer experience.

More 2022 Stats

8% of salespeople say that their sales teams generate high-quality leads

60% of customers say no four times before saying yes.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

48% of salespeople never even make a single follow up attempt.

67% of customers prefer self-service over speaking to a company representative

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

55% of B2B buyers search for information on social media.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

More Stats

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