How much of leads for sale professionals come from customer referrals?

56% of sales professionals get leads from existing customer referrals.

Word of mouth is one of the most powerful marketing tools available to any business. According to recent research, 56% of sales professionals say that existing customer referrals are a major source for generating new leads.

The power of customer referrals lies in its directness and trustworthiness – customers who have experienced the product or service being offered are more likely to recommend it to others as opposed to cold outreach campaigns. This creates an ideal situation for businesses where they can effectively target potential buyers who have a higher chance of turning into real customers.

In addition, referrals also provide companies with valuable feedback about their products and services. By having direct conversations with clients who have used their products, businesses can better understand how customers perceive their offerings and what improvements can be made in order to maximize conversions in the long run.

Besides providing feedback, customer referrals are also great for generating word-of-mouth buzz which can then be leveraged by companies to expand their reach further beyond existing customers. This helps businesses increase brand recognition while simultaneously attracting potential buyers due to increased visibility in the market.

In conclusion, existing customer referrals remain an important source for obtaining new leads and should not be overlooked when designing a sound sales strategy. Companies must ensure that they capitalize on this powerful marketing tool by making sure that all customer interactions are positive and memorable in order to maintain good relations and improve chances for future business opportunities.

More 2022 Stats

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

8% of salespeople say that their sales teams generate high-quality leads

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

80% of new leads never translate into sales

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

55% of B2B buyers search for information on social media.

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

More Sales Trends Stats

43% of sales professionals say email is the most effective channel for selling.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

61% believe that salespeople are underappreciated

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

2% is the average success rate for cold calling

24% of salespeople reported that they majored in business in college

71% of salespeople said they were conducting more than half their sales virtually.

66% of sales reps say they’re drowning in tools

Salespeople Unhappy Despite Meeting Targets

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo