How much of leads for sale professionals come from customer referrals?

56% of sales professionals get leads from existing customer referrals.

Word of mouth is one of the most powerful marketing tools available to any business. According to recent research, 56% of sales professionals say that existing customer referrals are a major source for generating new leads.

The power of customer referrals lies in its directness and trustworthiness – customers who have experienced the product or service being offered are more likely to recommend it to others as opposed to cold outreach campaigns. This creates an ideal situation for businesses where they can effectively target potential buyers who have a higher chance of turning into real customers.

In addition, referrals also provide companies with valuable feedback about their products and services. By having direct conversations with clients who have used their products, businesses can better understand how customers perceive their offerings and what improvements can be made in order to maximize conversions in the long run.

Besides providing feedback, customer referrals are also great for generating word-of-mouth buzz which can then be leveraged by companies to expand their reach further beyond existing customers. This helps businesses increase brand recognition while simultaneously attracting potential buyers due to increased visibility in the market.

In conclusion, existing customer referrals remain an important source for obtaining new leads and should not be overlooked when designing a sound sales strategy. Companies must ensure that they capitalize on this powerful marketing tool by making sure that all customer interactions are positive and memorable in order to maintain good relations and improve chances for future business opportunities.

More 2022 Stats

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

50% of buyers say working remotely has made buying easier.

LinkedIn is the #1 social media platform for B2B leads.

48% of salespeople never even make a single follow up attempt.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

44% of salespeople give up after one follow-up call.

More Sales Trends Stats

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

71% of salespeople said they were conducting more than half their sales virtually.

43% of sales professionals say email is the most effective channel for selling.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

44% of salespeople give up after one follow-up call.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

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