How much of leads for sale professionals come from customer referrals?

56% of sales professionals get leads from existing customer referrals.

Word of mouth is one of the most powerful marketing tools available to any business. According to recent research, 56% of sales professionals say that existing customer referrals are a major source for generating new leads.

The power of customer referrals lies in its directness and trustworthiness – customers who have experienced the product or service being offered are more likely to recommend it to others as opposed to cold outreach campaigns. This creates an ideal situation for businesses where they can effectively target potential buyers who have a higher chance of turning into real customers.

In addition, referrals also provide companies with valuable feedback about their products and services. By having direct conversations with clients who have used their products, businesses can better understand how customers perceive their offerings and what improvements can be made in order to maximize conversions in the long run.

Besides providing feedback, customer referrals are also great for generating word-of-mouth buzz which can then be leveraged by companies to expand their reach further beyond existing customers. This helps businesses increase brand recognition while simultaneously attracting potential buyers due to increased visibility in the market.

In conclusion, existing customer referrals remain an important source for obtaining new leads and should not be overlooked when designing a sound sales strategy. Companies must ensure that they capitalize on this powerful marketing tool by making sure that all customer interactions are positive and memorable in order to maintain good relations and improve chances for future business opportunities.

More 2022 Stats

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

77% of respondents said that their company provides at least a quarter of their leads

32% of sales reps spend an hour or more on data entry every day

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

8% of salespeople say that their sales teams generate high-quality leads

44% of salespeople give up after one follow-up call.

60% of customers say no four times before saying yes.

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

More Sales Trends Stats

Nearly 13% of all the jobs in the U.S. are full time sales positions

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Today, 97% of consumers go online to research products and services.

LinkedIn is the #1 social media platform for B2B leads.

66% of sales reps say they’re drowning in tools

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

43% of sales professionals say email is the most effective channel for selling.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

83% of Sales Professionals Report Working on Weekends

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

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