What do sales professionals find is the most effective cross-selling strategy?

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Cross-selling is a powerful tool that can help companies boost their profits significantly, but it’s important to make sure that the right strategies and techniques are used in order to maximize returns. According to a recent survey, 64 percent of sales professionals who have cross-sold said email follow-up was the most effective strategy—so understanding how to leverage this is key for success.

First and foremost, it’s important for businesses to segment their customers according to their interests, buying habits and other relevant data points. This way they can tailor content specifically for each group of customers in order to maximize results from every interaction. Additionally, businesses should build relationships with each customer so that they become more familiar with what motivates them and what message resonates best before proceeding with any email campaigns.

Once these tasks have been completed, businesses can move on to crafting specifically tailored emails that will reach out to past customers and present them with offers or information about products or services related to the original purchase. This helps create a stronger connection between customers and companies while providing better incentives for them come back again in the future. It also allows them take advantage of special promotions or discounts which could further increase sales.

It’s also important for companies to keep track of the effectiveness of each email campaign by monitoring open rates as well as responses from customers in order to identify areas where improvements can be made or which tactics are working best overall. By doing this, businesses can quickly adjust their approach if needed and ensure maximum returns from every single email sent out.

In conclusion, email follow-up is an incredibly powerful weapon when it comes to cross-selling as it allows companies both reduce costs associated with acquiring new customers while helping them retain existing ones who are likely more likely make additional purchases in the future. Leveraging this correctly is essential if businesses want maximize their returns—so understanding exactly how it works should be at top of everyone’s list!

More 2022 Stats

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

55% of B2B buyers search for information on social media.

56% of sales professionals get leads from existing customer referrals.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

57% of C-level buyers prefer to be contacted via phone.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

More Sales Trends Stats

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

LinkedIn is the #1 social media platform for B2B leads.

57% of C-level buyers prefer to be contacted via phone.

77% of Sales Professionals Now Conducting More Video Meetings

2% is the average success rate for cold calling

44% of salespeople give up after one follow-up call.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

Today, 97% of consumers go online to research products and services.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

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