What do sales professionals find is the most effective cross-selling strategy?

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Cross-selling is a powerful tool that can help companies boost their profits significantly, but it’s important to make sure that the right strategies and techniques are used in order to maximize returns. According to a recent survey, 64 percent of sales professionals who have cross-sold said email follow-up was the most effective strategy—so understanding how to leverage this is key for success.

First and foremost, it’s important for businesses to segment their customers according to their interests, buying habits and other relevant data points. This way they can tailor content specifically for each group of customers in order to maximize results from every interaction. Additionally, businesses should build relationships with each customer so that they become more familiar with what motivates them and what message resonates best before proceeding with any email campaigns.

Once these tasks have been completed, businesses can move on to crafting specifically tailored emails that will reach out to past customers and present them with offers or information about products or services related to the original purchase. This helps create a stronger connection between customers and companies while providing better incentives for them come back again in the future. It also allows them take advantage of special promotions or discounts which could further increase sales.

It’s also important for companies to keep track of the effectiveness of each email campaign by monitoring open rates as well as responses from customers in order to identify areas where improvements can be made or which tactics are working best overall. By doing this, businesses can quickly adjust their approach if needed and ensure maximum returns from every single email sent out.

In conclusion, email follow-up is an incredibly powerful weapon when it comes to cross-selling as it allows companies both reduce costs associated with acquiring new customers while helping them retain existing ones who are likely more likely make additional purchases in the future. Leveraging this correctly is essential if businesses want maximize their returns—so understanding exactly how it works should be at top of everyone’s list!

More 2022 Stats

50% of buyers say working remotely has made buying easier.

55% of sales reps say budget is the most common reason a promising deal falls through

43% of sales professionals say email is the most effective channel for selling.

B2B buyers are 57%-70% through buying research before contacting sales.

The best time to make sales calls is within 1 hour of receiving their initial inquiry

2% is the average success rate for cold calling

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

44% of salespeople give up after one follow-up call.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

More Sales Trends Stats

60% of customers say no four times before saying yes.

66% of sales reps say they’re drowning in tools

2% is the average success rate for cold calling

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

71% of salespeople said they were conducting more than half their sales virtually.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

48% of salespeople never even make a single follow up attempt.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

83% of Sales Professionals Report Working on Weekends

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