Can your sales team keep up with the digital selling trend?

77% of Sales Professionals Now Conducting More Video Meetings

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Sales Trends


In the era of the pandemic, sales professionals have been forced to embrace new ways of selling. The trend of digital selling has taken off, and now, according to recent statistics, 77% of sales professionals are conducting more video meetings than ever before. This shift towards digital selling has proven to be an effective way of reaching out to customers and prospects, as face-to-face meetings have become less frequent due to social distancing measures.

With the increase in remote work, video conferencing tools such as Zoom, Microsoft Teams, and Google Meet have become essential for sales professionals to connect with clients and prospects. Video meetings have become a preferred communication channel as they allow for a more personalized and engaging interaction, which can lead to building better relationships with clients.

The trend towards digital selling is not only beneficial for sales professionals but also for customers. Buyers can now conduct research on products and services from the comfort of their own homes, and can easily communicate with sales representatives through video meetings. This convenience has led to an increase in customer satisfaction and has resulted in better sales outcomes.

As digital selling becomes more prevalent, sales professionals must adapt and hone their virtual communication skills to keep up with the changing landscape. It’s important to take advantage of technology to create a seamless and efficient sales process. By embracing digital selling techniques such as video meetings, sales professionals can increase their productivity and effectiveness, ultimately driving more revenue for their organizations. With the right tools and strategies in place, there’s no limit to the success that can be achieved through digital selling.

More 2020 Stats

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

40% of all customer interactions will be automated through AI and machine learning by 2023

39% of companies don’t regularly ask customers for feedback about their interactions

76% of salespeople consider sales technology critical to closing deals

71% of salespeople said they were conducting more than half their sales virtually.

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

77% of B2B decision-makers prefer video meetings over phone calls with vendors

B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement

61% of customers believe that surprise gifts and offers are the best way to engage customers

More Sales Trends Stats

44% of salespeople give up after one follow-up call.

61% believe that salespeople are underappreciated

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

83% of Sales Professionals Report Working on Weekends

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

Salespeople Unhappy Despite Meeting Targets

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

17% of salespeople did not attend college

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