Can your sales team keep up with the digital selling trend?
77% of Sales Professionals Now Conducting More Video Meetings
In the era of the pandemic, sales professionals have been forced to embrace new ways of selling. The trend of digital selling has taken off, and now, according to recent statistics, 77% of sales professionals are conducting more video meetings than ever before. This shift towards digital selling has proven to be an effective way of reaching out to customers and prospects, as face-to-face meetings have become less frequent due to social distancing measures.
With the increase in remote work, video conferencing tools such as Zoom, Microsoft Teams, and Google Meet have become essential for sales professionals to connect with clients and prospects. Video meetings have become a preferred communication channel as they allow for a more personalized and engaging interaction, which can lead to building better relationships with clients.
The trend towards digital selling is not only beneficial for sales professionals but also for customers. Buyers can now conduct research on products and services from the comfort of their own homes, and can easily communicate with sales representatives through video meetings. This convenience has led to an increase in customer satisfaction and has resulted in better sales outcomes.
As digital selling becomes more prevalent, sales professionals must adapt and hone their virtual communication skills to keep up with the changing landscape. It’s important to take advantage of technology to create a seamless and efficient sales process. By embracing digital selling techniques such as video meetings, sales professionals can increase their productivity and effectiveness, ultimately driving more revenue for their organizations. With the right tools and strategies in place, there’s no limit to the success that can be achieved through digital selling.
More 2020 Stats
More Sales Trends Stats
According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.