How important do salespeople consider sales technology to be in closing deals?

76% of salespeople consider sales technology critical to closing deals


Remote B2B Sales


Sales technology is becoming an increasingly important aspect of the sales process, with 76% of salespeople citing it as “critical” or “extremely critical” to closing deals. The use of technology has revolutionized the way salespeople approach their work, enabling them to work more efficiently and effectively than ever before.

From customer relationship management (CRM) tools to sales engagement platforms, there are countless sales technologies available to sales professionals. These technologies can help automate routine tasks, streamline workflows, and provide valuable insights into customer behavior.

But the benefits of sales technology go beyond just efficiency gains. Salespeople are also able to better understand their customers and tailor their approach to meet their specific needs. By using technology to gather data and insights, salespeople can gain a deeper understanding of their customers’ pain points and develop more personalized solutions to address them.

However, it’s important to note that the use of sales technology is not a silver bullet. Sales technology should be used in conjunction with a strong sales strategy and a focus on building strong customer relationships. While technology can certainly help salespeople close more deals, it’s still up to the salesperson to build trust and credibility with their customers.

As technology continues to advance, it’s clear that salespeople who embrace these tools will have a competitive advantage in the marketplace. The ability to work more efficiently, gain valuable insights into customer behavior, and develop personalized solutions will be critical to success in the ever-evolving world of sales.

More 2020 Stats

71% of salespeople said they were conducting more than half their sales virtually.

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

77% of Sales Professionals Now Conducting More Video Meetings

40% of all customer interactions will be automated through AI and machine learning by 2023

77% of B2B decision-makers prefer video meetings over phone calls with vendors

61% of customers believe that surprise gifts and offers are the best way to engage customers

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

39% of companies don’t regularly ask customers for feedback about their interactions

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement

More Remote B2B Sales Stats

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

After COVID, 56% of sellers prefer working remote full time.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

Writing your subject line entirely in upper case significantly reduces response rates by 30%

49% of teams are using video as part of their sales process.

71% of buyers want to hear from sellers early in the buying process

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

B2B buyers are 57%-70% through buying research before contacting sales.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo