How important do salespeople consider sales technology to be in closing deals?

76% of salespeople consider sales technology critical to closing deals


Remote B2B Sales


Sales technology is becoming an increasingly important aspect of the sales process, with 76% of salespeople citing it as “critical” or “extremely critical” to closing deals. The use of technology has revolutionized the way salespeople approach their work, enabling them to work more efficiently and effectively than ever before.

From customer relationship management (CRM) tools to sales engagement platforms, there are countless sales technologies available to sales professionals. These technologies can help automate routine tasks, streamline workflows, and provide valuable insights into customer behavior.

But the benefits of sales technology go beyond just efficiency gains. Salespeople are also able to better understand their customers and tailor their approach to meet their specific needs. By using technology to gather data and insights, salespeople can gain a deeper understanding of their customers’ pain points and develop more personalized solutions to address them.

However, it’s important to note that the use of sales technology is not a silver bullet. Sales technology should be used in conjunction with a strong sales strategy and a focus on building strong customer relationships. While technology can certainly help salespeople close more deals, it’s still up to the salesperson to build trust and credibility with their customers.

As technology continues to advance, it’s clear that salespeople who embrace these tools will have a competitive advantage in the marketplace. The ability to work more efficiently, gain valuable insights into customer behavior, and develop personalized solutions will be critical to success in the ever-evolving world of sales.

More 2020 Stats

B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement

71% of salespeople said they were conducting more than half their sales virtually.

77% of B2B decision-makers prefer video meetings over phone calls with vendors

61% of customers believe that surprise gifts and offers are the best way to engage customers

77% of Sales Professionals Now Conducting More Video Meetings

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

39% of companies don’t regularly ask customers for feedback about their interactions

Omni-Channel Engagement Preferred by Almost 78% of Customers

More Remote B2B Sales Stats

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

B2B customers use 10 different channels during their decision-making process

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

71% of buyers want to hear from sellers early in the buying process

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

71% of salespeople are using social selling tools

50% of buyers say working remotely has made buying easier.

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