How important do salespeople consider sales technology to be in closing deals?

76% of salespeople consider sales technology critical to closing deals


Remote B2B Sales


Sales technology is becoming an increasingly important aspect of the sales process, with 76% of salespeople citing it as “critical” or “extremely critical” to closing deals. The use of technology has revolutionized the way salespeople approach their work, enabling them to work more efficiently and effectively than ever before.

From customer relationship management (CRM) tools to sales engagement platforms, there are countless sales technologies available to sales professionals. These technologies can help automate routine tasks, streamline workflows, and provide valuable insights into customer behavior.

But the benefits of sales technology go beyond just efficiency gains. Salespeople are also able to better understand their customers and tailor their approach to meet their specific needs. By using technology to gather data and insights, salespeople can gain a deeper understanding of their customers’ pain points and develop more personalized solutions to address them.

However, it’s important to note that the use of sales technology is not a silver bullet. Sales technology should be used in conjunction with a strong sales strategy and a focus on building strong customer relationships. While technology can certainly help salespeople close more deals, it’s still up to the salesperson to build trust and credibility with their customers.

As technology continues to advance, it’s clear that salespeople who embrace these tools will have a competitive advantage in the marketplace. The ability to work more efficiently, gain valuable insights into customer behavior, and develop personalized solutions will be critical to success in the ever-evolving world of sales.

More 2020 Stats

77% of Sales Professionals Now Conducting More Video Meetings

Omni-Channel Engagement Preferred by Almost 78% of Customers

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

71% of salespeople said they were conducting more than half their sales virtually.

61% of customers believe that surprise gifts and offers are the best way to engage customers

39% of companies don’t regularly ask customers for feedback about their interactions

40% of all customer interactions will be automated through AI and machine learning by 2023

77% of B2B decision-makers prefer video meetings over phone calls with vendors

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

More Remote B2B Sales Stats

Writing your subject line entirely in upper case significantly reduces response rates by 30%

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

B2B buyers are 57%-70% through buying research before contacting sales.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

31% of sales pros find no significant difference between selling remotely and in-person

50% of buyers say working remotely has made buying easier.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

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