How can companies build long-term relationships with their customers?

61% of Customers Prefer Surprise Gifts and Offers as Engagement Strategy

Source
Outgrow

Topic
Customer Engagement

Year
2020

As businesses strive to find effective ways to engage customers, a recent study found that surprise gifts and offers can be highly effective. In fact, 61% of customers believe that surprise gifts and offers are the best way to engage customers.

This finding highlights the importance of adding a personal touch to customer engagement strategies. While promotional emails and ads can still be effective, customers value personalized interactions and feel more connected to a brand when they receive a thoughtful gift or offer.

It’s important to note that surprise gifts and offers don’t have to be extravagant or expensive. Small gestures, such as a free sample or a discount on a future purchase, can go a long way in building customer loyalty.

Businesses should also consider incorporating customer feedback into their engagement strategies. By listening to customer opinions and preferences, businesses can tailor their surprise gifts and offers to better resonate with their audience.

Surprising your customers with gifts and offers is an effective way to engage with them and build a long-lasting relationship. By understanding what your customers value, you can tailor your engagement strategy to provide personalized experiences that will keep them coming back for more. If you’re looking for ways to improve your customer engagement, consider booking a demo at Saleslion today to see how our solutions can meet your business needs.

More 2020 Stats

Omni-Channel Engagement Preferred by Almost 78% of Customers

40% of all customer interactions will be automated through AI and machine learning by 2023

B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

77% of B2B decision-makers prefer video meetings over phone calls with vendors

71% of salespeople said they were conducting more than half their sales virtually.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

39% of companies don’t regularly ask customers for feedback about their interactions

76% of salespeople consider sales technology critical to closing deals

More Customer Engagement Stats

Around 45% of web store payments are made with digital and mobile wallets

71% of salespeople are using social selling tools

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Americans Spend 36% of their Shopping Budget Online

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

38% of People will Leave a Website if they find the Layout Unattractive

67% of customers prefer self-service over speaking to a company representative

39% of companies don’t regularly ask customers for feedback about their interactions

Omni-Channel Engagement Preferred by Almost 78% of Customers

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