What are some common reasons why B2B purchases are difficult or complex for buyers?

77% of B2B buyers reported that their latest purchase was either "Difficult" or "Very Complex"


Sales Strategy


According to recent research, B2B buying can be a challenging process, with 77 percent of buyers stating that their latest purchase was either “difficult” or “very complex.”

This statistic highlights the need for businesses to prioritize simplifying the buying experience for their customers. B2B buyers often have to navigate multiple decision-makers, budgets, and timelines, making the process more complex than typical consumer purchases.

So, how can businesses make the buying process less challenging for their B2B customers? One key strategy is to provide clear and concise information about products and services, as well as transparent pricing and contract terms.

Another important factor is to prioritize communication and responsiveness throughout the sales process. This includes promptly responding to inquiries, providing regular updates, and offering personalized support to address the specific needs of each buyer.

By prioritizing simplicity, transparency, and communication, businesses can differentiate themselves from competitors and provide a more positive buying experience for their B2B customers. And in today’s increasingly competitive landscape, a positive customer experience can make all the difference when it comes to closing deals and building long-term relationships with clients.

More 2020 Stats

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

39% of companies don’t regularly ask customers for feedback about their interactions

71% of salespeople said they were conducting more than half their sales virtually.

77% of B2B decision-makers prefer video meetings over phone calls with vendors

76% of salespeople consider sales technology critical to closing deals

Omni-Channel Engagement Preferred by Almost 78% of Customers

77% of Sales Professionals Now Conducting More Video Meetings

61% of customers believe that surprise gifts and offers are the best way to engage customers

B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement

More Sales Strategy Stats

92% of consumers trust referrals from people they know

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

70% of sales professionals are most active on LinkedIn compared to other social media

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

It takes an average of 8 interactions to secure a meeting with a prospect

32% of sales reps spend an hour or more on data entry every day

81% of people prefer to open emails on their smartphones

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

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