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77% of sales professionals say their organization is planning to invest more in sales intelligence tools


Sales Strategy


Sales professionals are no strangers to the constantly changing landscape of their industry. The past few years have brought about new challenges and opportunities, with the COVID-19 pandemic only accelerating the need for adaptation and innovation. Amidst all these changes, one thing remains constant: the importance of sales intelligence tools.

According to the 2021 State of Sales Report by LinkedIn, 77% of sales professionals say that their organization is planning to invest more in sales intelligence tools. These tools are designed to help sales reps gather and analyze data about prospects, customers, and competitors, allowing them to make more informed decisions and drive more revenue.

The report also revealed that sales professionals are using more sales intelligence tools than ever before. In fact, the average sales rep now uses six different tools to support their selling efforts. This reflects the growing complexity of the sales landscape, as well as the need for sales reps to be more agile and adaptable in their approach.

Sales intelligence tools come in many different forms, from CRM systems to prospecting tools to competitive intelligence platforms. Some of the most popular tools include LinkedIn Sales Navigator, HubSpot CRM, and ZoomInfo. These tools help sales reps to:

Despite the clear benefits of sales intelligence tools, some organizations may be hesitant to invest in them due to concerns about cost or complexity. However, the report suggests that the benefits far outweigh the costs, with companies that invest in sales intelligence tools seeing higher win rates, faster sales cycles, and better alignment between sales and marketing.

In conclusion, the 2021 State of Sales Report by LinkedIn shows that sales intelligence tools are becoming increasingly important in today’s sales landscape. As sales professionals continue to face new challenges and opportunities, these tools will help them stay ahead of the curve and drive more revenue for their organizations.

If you’re interested in learning more about how sales intelligence tools can benefit your organization, consider scheduling a consultation with Saleslion. Our team of experts can help you identify the best tools and strategies for your unique needs, and help you implement them for maximum impact.

More 2021 Stats

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

Only 60% of sales reps meet quota

38% of sales leaders say their customers want to buy through e-commerce stores

The Power of Collaborative Language in Sales: Why Using “We” and “Us” is More Effective

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

28% of B2B organizations now have hybrid sales roles

83% of Sales Professionals Report Working on Weekends

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

More Sales Strategy Stats

82% of B2B decision-makers think sales reps are unprepared

92% of consumers trust referrals from people they know

70% of sales professionals are most active on LinkedIn compared to other social media

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

41% of companies struggle to quickly follow up with leads

97% of sales leaders and sales operations pros say AI gives reps more time to sell

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

The businesses’ buying process will involve around 6-10 decision-makers

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

71% of salespeople are using social selling tools

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