What strategies can sales professionals use to effectively engage with potential clients on LinkedIn?

70% of sales professionals are most active on LinkedIn compared to other social media



Sales Strategy

LinkedIn has become a vital platform for sales professionals to connect with potential clients and grow their network. According to a report by LinkedIn, 70% of sales professionals are most active on LinkedIn compared to other social media platforms. This is due to the professional nature of LinkedIn, which is more conducive to building business relationships compared to other social media platforms that are more focused on personal connections.

LinkedIn allows sales professionals to reach out to potential clients in a more personalized and targeted way through its advanced search and filtering options. Sales professionals can easily find and connect with decision-makers in their target industries or companies and build a relationship with them through messaging, sharing valuable content, and participating in relevant groups.

Moreover, LinkedIn provides a platform for sales professionals to establish themselves as thought leaders in their industry through publishing and sharing insightful content. This helps them to increase their visibility and credibility among potential clients and establish trust, which is essential in the sales process.

The report also revealed that LinkedIn is a valuable tool for lead generation, with 57% of respondents reporting that they have generated leads through the platform. This demonstrates the effectiveness of LinkedIn as a sales tool and highlights the importance of including it in a sales professional’s social media strategy.

In conclusion, LinkedIn has become an essential tool for sales professionals in today’s digital age. Its professional nature, advanced search and filtering options, and content publishing capabilities make it an effective platform for building relationships, establishing thought leadership, and generating leads. With 70% of sales professionals active on LinkedIn, it’s clear that it’s a platform that should not be overlooked by anyone looking to succeed in sales.

What strategies can sales professionals use to maximize their success on LinkedIn? How can they leverage the platform to build strong relationships with potential clients and establish themselves as thought leaders in their industry? How can they measure the effectiveness of their LinkedIn strategy in terms of lead generation and sales growth?

More Sales Strategy Stats

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

The businesses’ buying process will involve around 6-10 decision-makers

32% of sales reps spend an hour or more on data entry every day

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

92% of consumers trust referrals from people they know

69% of recipients report spam based only on the subject line

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

More 2018 Stats

73% of Companies are Investing in Design to Differentiate Their Brands

58% of the Top 1000 US Online Retailers Send Welcome Emails

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

50% of Total eCommerce Revenue Comes from Mobile

40% say getting response from prospects harder now than 3 years ago.

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

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