Do You Use Coupons Online?

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Source
Nielson

Year
2018

With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their mobile phone or tablet in the shopping process, shoppers look to retailer websites for mobile coupons significantly more than other sources. With 54 percent of mobile shoppers who have used a coupon on their device indicating that they have obtained coupons from retailer websites, it’s clearly the preferred source, followed by deal-of-the-day websites, such as Groupon and Living Social, with 31 percent of users looking to such sites for promotions.

More 2018 Stats

58% of the Top 1000 US Online Retailers Send Welcome Emails

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

More Stats

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