Do You Use Coupons Online?

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer


eCommerce Strategy


With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their mobile phone or tablet in the shopping process, shoppers look to retailer websites for mobile coupons significantly more than other sources. With 54 percent of mobile shoppers who have used a coupon on their device indicating that they have obtained coupons from retailer websites, it’s clearly the preferred source, followed by deal-of-the-day websites, such as Groupon and Living Social, with 31 percent of users looking to such sites for promotions.

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Mobile Shopping Hit $2 Billion on Cyber Monday

48% of all Ecommerce Transactions Are From Repeat Customers

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

79% of Customers Order Online Via a Mobile Device

More eCommerce Strategy Stats

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Mobile Traffic Represents 53% of all Ecommerce Traffic

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Average Online Shopping Cart Abandonment Rate is 74%

88% of Online Shoppers Will Use Webrooming to Find the Best Price

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

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