Do You Use Coupons Online?
According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer
With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their mobile phone or tablet in the shopping process, shoppers look to retailer websites for mobile coupons significantly more than other sources. With 54 percent of mobile shoppers who have used a coupon on their device indicating that they have obtained coupons from retailer websites, it’s clearly the preferred source, followed by deal-of-the-day websites, such as Groupon and Living Social, with 31 percent of users looking to such sites for promotions.
More 2018 Stats
Emails with a Single Call-to-Action Increased Clicks 371%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
Mobile Shopping Hit $2 Billion on Cyber Monday
48% of all Ecommerce Transactions Are From Repeat Customers
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
More eCommerce Strategy Stats
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Mobile Traffic Represents 53% of all Ecommerce Traffic
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Average Online Shopping Cart Abandonment Rate is 74%
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
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