Have You Used Voice Search Before?

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies


eCommerce Strategy


The growth of global ecommerce is mind-boggling. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing by nearly 15 percent each year.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become common place,” predicts Mari Corella, a fashion and beauty ecommerce specialist. “Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders.”

More 2018 Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

73% of Companies are Investing in Design to Differentiate Their Brands

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Emails with a Single Call-to-Action Increased Clicks 371%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

More eCommerce Strategy Stats

Average Online Shopping Cart Abandonment Rate is 74%

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Mobile Traffic Represents 53% of all Ecommerce Traffic

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

An Inconvenient Returns Policy Deters 80% of Shoppers

96% of Americans Have Made an Online Purchase in their Life

The Number One Reason People Shop Online is Because They Can Shop 24/7

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

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