Are You A Marketer That Uses Interactive Content in Lead Generation Efforts?

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:

■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight between watching customers as they stroll through a store and having a conversation with them. The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.

■In a June 2014 study conducted by Demand Metric, respondents reported that interactive content (compared with passive content) increased content sharing (from 17% with passive to 38% with 3

■According to Demand Gen Report’s 2015 Content Preferences Survey, when respondents were asked, “How have your B2B content consumption habits changed over the past year,” 91% agreed that “I prefer more interactive/visual content that I can access on demand” (up from 88% the previous year).

More 2018 Stats

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Add a Beard to Your Models to Increase in Cart Adds by 49%

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

58% of the Top 1000 US Online Retailers Send Welcome Emails

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

More Lead Generation Stats

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

67% of customers prefer self-service over speaking to a company representative

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

8% of salespeople say that their sales teams generate high-quality leads

Outsourcing lead generation generates 43% better results than in-house lead generation

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

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