Are You A Marketer That Uses Interactive Content in Lead Generation Efforts?
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:
■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight between watching customers as they stroll through a store and having a conversation with them. The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.
■In a June 2014 study conducted by Demand Metric, respondents reported that interactive content (compared with passive content) increased content sharing (from 17% with passive to 38% with 3
■According to Demand Gen Report’s 2015 Content Preferences Survey, when respondents were asked, “How have your B2B content consumption habits changed over the past year,” 91% agreed that “I prefer more interactive/visual content that I can access on demand” (up from 88% the previous year).
More 2018 Stats
48% of all Ecommerce Transactions Are From Repeat Customers
37% of Shoppers Use Social Media to Influence Their Purchases
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
More Lead Generation Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
8% of salespeople say that their sales teams generate high-quality leads
67% of customers prefer self-service over speaking to a company representative
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
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