Are You A Marketer That Uses Interactive Content in Lead Generation Efforts?

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:

■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight between watching customers as they stroll through a store and having a conversation with them. The information and inputs that consumers provide when using interactive content lead to richer profiles, better lead scoring, and improved nurturing of prospects along the buyer’s journey.

■In a June 2014 study conducted by Demand Metric, respondents reported that interactive content (compared with passive content) increased content sharing (from 17% with passive to 38% with 3

■According to Demand Gen Report’s 2015 Content Preferences Survey, when respondents were asked, “How have your B2B content consumption habits changed over the past year,” 91% agreed that “I prefer more interactive/visual content that I can access on demand” (up from 88% the previous year).

More 2018 Stats

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

66% of Marketers use Video in their Lead Nurturing Campaigns

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

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