How Many Online Purchases Have You Made in Your Life?

96% of Americans Have Made an Online Purchase in their Life


eCommerce Strategy


Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

37% of Shoppers Use Social Media to Influence Their Purchases

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More eCommerce Strategy Stats

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Mobile Shopping Hit $2 Billion on Cyber Monday

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

An Inconvenient Returns Policy Deters 80% of Shoppers

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

The Average Order Value of B2C Online Order is $52

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Generation X Shop More Online Than Baby Boomers and Millennials

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