How Many Online Purchases Have You Made in Your Life?

96% of Americans Have Made an Online Purchase in their Life


eCommerce Strategy


Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

More eCommerce Strategy Stats

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

An Inconvenient Returns Policy Deters 80% of Shoppers

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Mobile Shopping Hit $2 Billion on Cyber Monday

33% of B2C Ecommerce Website are also Conducting B2B Transactions

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

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