How Many Online Purchases Have You Made in Your Life?

96% of Americans Have Made an Online Purchase in their Life

Source
BigCommerce

Year
2018

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

34% of online shoppers are Gen Xers and are between 35 and 54 years old

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Emails with a Single Call-to-Action Increased Sales 1617%

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

More Stats

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