How Much Did You Buy on Cyber Monday?

Mobile Shopping Hit $2 Billion on Cyber Monday

Source
Practical Ecommerce

Topic
eCommerce Strategy

Year
2018

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.

This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.

More 2018 Stats

96% of Americans Have Made an Online Purchase in their Life

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Add a Beard to Your Models to Increase in Cart Adds by 49%

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

58% of the Top 1000 US Online Retailers Send Welcome Emails

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

More eCommerce Strategy Stats

Responsive Design Integrates Social Media

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Abandoned Cart Emails Have an Average Open Rate of 45%

Longer Mobile Page Load Times Drastically Increase Bounces

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

58% of the Top 1000 US Online Retailers Send Welcome Emails

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

There Will Be More Than 3.7 Billion Email Users by the End of 2017

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