How Much Did You Buy on Cyber Monday?

Mobile Shopping Hit $2 Billion on Cyber Monday

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.

This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.

More 2018 Stats

48% of all Ecommerce Transactions Are From Repeat Customers

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

73% of Companies are Investing in Design to Differentiate Their Brands

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

37% of Shoppers Use Social Media to Influence Their Purchases

Responsive Design Integrates Social Media

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

88% of Online Shoppers Will Use Webrooming to Find the Best Price

96% of Americans Have Made an Online Purchase in their Life

More Stats

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