How Much Did You Buy on Cyber Monday?

Mobile Shopping Hit $2 Billion on Cyber Monday

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.

This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.

More 2018 Stats

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

70% of sales professionals are most active on LinkedIn compared to other social media

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

More Stats

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