How Much Did You Buy on Cyber Monday?
Mobile Shopping Hit $2 Billion on Cyber Monday
For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.
This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.
More 2018 Stats
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
Responsive Design Integrates Social Media
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
More eCommerce Strategy Stats
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Mobile Traffic Represents 53% of all Ecommerce Traffic
There Are More Than 254 Million Active PayPal Accounts in The World
An Inconvenient Returns Policy Deters 80% of Shoppers
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
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