How Much Did You Buy on Cyber Monday?
Mobile Shopping Hit $2 Billion on Cyber Monday
Source
Practical Ecommerce
Year
2018
For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.
This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.
More 2018 Stats
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
40% say getting response from prospects harder now than 3 years ago.
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
More Stats
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.
Schedule your demo