How Much Did You Buy on Cyber Monday?
Mobile Shopping Hit $2 Billion on Cyber Monday
For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.
This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.
More 2018 Stats
96% of Americans Have Made an Online Purchase in their Life
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Add a Beard to Your Models to Increase in Cart Adds by 49%
58% of the Top 1000 US Online Retailers Send Welcome Emails
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
More eCommerce Strategy Stats
Responsive Design Integrates Social Media
Abandoned Cart Emails Have an Average Open Rate of 45%
Longer Mobile Page Load Times Drastically Increase Bounces
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
58% of the Top 1000 US Online Retailers Send Welcome Emails
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
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