How Much Did You Buy on Cyber Monday?

Mobile Shopping Hit $2 Billion on Cyber Monday

Source
Practical Ecommerce

Year
2018

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.

This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.

More 2018 Stats

Emails with a Single Call-to-Action Increased Sales 1617%

Responsive Design Integrates Social Media

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Emails with a Single Call-to-Action Increased Clicks 371%

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More Stats

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