Do You Look at the Product Page on a Website First?

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Source
Blue Corona

Year
2018

The content on your website matters to the user. They want to be able to find the information they need quickly and easily. Be strategic about where you place information. It’s not enough to just have it all on the page in one big column. You need to section out the content and guide the user through your story. This breaks the content into digestible pieces and allows the user to skim the page, giving them control over what content they interact with.

More 2018 Stats

79% of Customers Order Online Via a Mobile Device

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

50% of Total eCommerce Revenue Comes from Mobile

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More Stats

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