Do You Look at the Product Page on a Website First?

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Source
Blue Corona

Year
2018

The content on your website matters to the user. They want to be able to find the information they need quickly and easily. Be strategic about where you place information. It’s not enough to just have it all on the page in one big column. You need to section out the content and guide the user through your story. This breaks the content into digestible pieces and allows the user to skim the page, giving them control over what content they interact with.

More 2018 Stats

73% of Companies are Investing in Design to Differentiate Their Brands

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Americans Spend 36% of their Shopping Budget Online

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

48% of all Ecommerce Transactions Are From Repeat Customers

More Stats

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