Do You Look at the Product Page on a Website First?

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Source
Blue Corona

Topic
Design & Development

Year
2018

The content on your website matters to the user. They want to be able to find the information they need quickly and easily. Be strategic about where you place information. It’s not enough to just have it all on the page in one big column. You need to section out the content and guide the user through your story. This breaks the content into digestible pieces and allows the user to skim the page, giving them control over what content they interact with.

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

79% of Customers Order Online Via a Mobile Device

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

More Design & Development Stats

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

73% of Companies are Investing in Design to Differentiate Their Brands

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

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