Do You Use Gmail?

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Source
Vision6

Year
2018

Over the years desktop clients have decreased in popularity and we’ve seen a rise in webmail clients being used. The ever increasing prevalence of businesses moving their applications into the cloud has had an effect on this in recent years with Gmail and Apple Mail now taking out the top 2 positions.

The most popular day to send fluctuates between Wednesday and Thursday with little difference between them. All weekdays are seeing quite even open rates with the weekend decreasing slightly. Importantly, find out what works best for your audience by trying to get to know their preferences. Then test, test, and test some more.

The overall average Open Rate has been steady for some time now and is tracking in the 30s. Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your own performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send from name.

Overall average Click-Through-Rates (CTR) have ranged between 4.5% and 6% over the last 12 months. The best way to increase your CTR is to make sure that your content is highly relevant and interesting. Experiment with different types of calls-to-action including text links, buttons, and image links to really grab your readers’ attention.

More 2018 Stats

Responsive Design Integrates Social Media

Emails with a Single Call-to-Action Increased Sales 1617%

88% of Online Shoppers Will Use Webrooming to Find the Best Price

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

73% of Companies are Investing in Design to Differentiate Their Brands

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

58% of the Top 1000 US Online Retailers Send Welcome Emails

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

More Stats

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