Do You Use Gmail?
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
Over the years desktop clients have decreased in popularity and we’ve seen a rise in webmail clients being used. The ever increasing prevalence of businesses moving their applications into the cloud has had an effect on this in recent years with Gmail and Apple Mail now taking out the top 2 positions.
The most popular day to send fluctuates between Wednesday and Thursday with little difference between them. All weekdays are seeing quite even open rates with the weekend decreasing slightly. Importantly, find out what works best for your audience by trying to get to know their preferences. Then test, test, and test some more.
The overall average Open Rate has been steady for some time now and is tracking in the 30s. Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your own performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send from name.
Overall average Click-Through-Rates (CTR) have ranged between 4.5% and 6% over the last 12 months. The best way to increase your CTR is to make sure that your content is highly relevant and interesting. Experiment with different types of calls-to-action including text links, buttons, and image links to really grab your readers’ attention.
More 2018 Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Americans Spend 36% of their Shopping Budget Online
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
96% of Americans Have Made an Online Purchase in their Life
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
More Stats
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