What is your Primary Metric for Success?

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.

The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.

More 2018 Stats

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

73% of Companies are Investing in Design to Differentiate Their Brands

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

48% of all Ecommerce Transactions Are From Repeat Customers

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

50% of Total eCommerce Revenue Comes from Mobile

72% of Shoppers Return 10% or Less of Purchases

88% of Online Shoppers Will Use Webrooming to Find the Best Price

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More Lead Generation Stats

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

80% of new leads never translate into sales

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

66% of Marketers use Video in their Lead Nurturing Campaigns

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