What is your Primary Metric for Success?

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Source
2018 Demand Gen Benchmark Survey

Topic
Demand Generation

Year
2018

In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.

The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.

More 2018 Stats

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

79% of Customers Order Online Via a Mobile Device

Emails with a Single Call-to-Action Increased Sales 1617%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

More Demand Generation Stats

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo