What is your Primary Metric for Success?
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.
The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.
More 2018 Stats
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
73% of Companies are Investing in Design to Differentiate Their Brands
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
48% of all Ecommerce Transactions Are From Repeat Customers
50% of Total eCommerce Revenue Comes from Mobile
72% of Shoppers Return 10% or Less of Purchases
88% of Online Shoppers Will Use Webrooming to Find the Best Price
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
More Lead Generation Stats
80% of new leads never translate into sales
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
66% of Marketers use Video in their Lead Nurturing Campaigns
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