What is your Primary Metric for Success?
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and revenue-based quotas.
The focus on account-based tracking was also evident in looking at the primary metric marketers said they are measured against. While the traditional KPI of MQLs was the top response for 33% of respondents, 30% indicted pipeline influenced was the top metric, 14% said total leads/inquiries, and 11% indicated accounts engaged was the main metric.
More 2018 Stats
70% of sales professionals are most active on LinkedIn compared to other social media
79% of Customers Order Online Via a Mobile Device
58% of the Top 1000 US Online Retailers Send Welcome Emails
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
More Lead Generation Stats
80% of new leads never translate into sales
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Outsourcing lead generation generates 43% better results than in-house lead generation
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
67% of customers prefer self-service over speaking to a company representative
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