What are some effective strategies to convert more leads into sales?

80% of new leads never translate into sales


Lead Generation


Generating new leads is one of the most important aspects of sales, but what happens after you’ve acquired those leads? According to a recent statistic, 80% of new leads never translate into sales. This means that the majority of your efforts and resources are being wasted if you’re not effectively nurturing your leads.

Lead nurturing involves building relationships with potential customers through consistent communication and providing value. It helps to educate and inform potential customers, building trust and keeping your brand top-of-mind.

So, why is lead nurturing crucial for converting more sales? By nurturing your leads, you’re able to stay in touch with them over time and move them down the sales funnel. This allows you to build trust and establish credibility, which makes it more likely that they will eventually become paying customers.

In addition, lead nurturing allows you to personalize your messaging and tailor your approach to each individual lead. This can increase the effectiveness of your sales efforts and ultimately lead to more conversions.

Generating leads is just the first step towards building a successful sales pipeline. If you’re struggling to turn your leads into paying customers, consider implementing a lead nurturing strategy. And if you need help optimizing your sales process, book a demo with Saleslion today to see how we can help you close more deals and boost your bottom line. Don’t let potential customers slip through the cracks – take action now and start seeing results.

More 2022 Stats

B2B buyers are 57%-70% through buying research before contacting sales.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

Top Performers Have 63% Less Focus on Product Features

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

More Lead Generation Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

67% of customers prefer self-service over speaking to a company representative

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Outsourcing lead generation generates 43% better results than in-house lead generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

8% of salespeople say that their sales teams generate high-quality leads

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