What are some effective strategies to convert more leads into sales?

80% of new leads never translate into sales

Source
Invespcro

Topic
Lead Generation

Year
2022

Generating new leads is one of the most important aspects of sales, but what happens after you’ve acquired those leads? According to a recent statistic, 80% of new leads never translate into sales. This means that the majority of your efforts and resources are being wasted if you’re not effectively nurturing your leads.

Lead nurturing involves building relationships with potential customers through consistent communication and providing value. It helps to educate and inform potential customers, building trust and keeping your brand top-of-mind.

So, why is lead nurturing crucial for converting more sales? By nurturing your leads, you’re able to stay in touch with them over time and move them down the sales funnel. This allows you to build trust and establish credibility, which makes it more likely that they will eventually become paying customers.

In addition, lead nurturing allows you to personalize your messaging and tailor your approach to each individual lead. This can increase the effectiveness of your sales efforts and ultimately lead to more conversions.

Generating leads is just the first step towards building a successful sales pipeline. If you’re struggling to turn your leads into paying customers, consider implementing a lead nurturing strategy. And if you need help optimizing your sales process, book a demo with Saleslion today to see how we can help you close more deals and boost your bottom line. Don’t let potential customers slip through the cracks – take action now and start seeing results.

More 2022 Stats

67% of customers prefer self-service over speaking to a company representative

8% of salespeople say that their sales teams generate high-quality leads

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

50% of buyers say working remotely has made buying easier.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

60% of customers say no four times before saying yes.

43% of sales professionals say email is the most effective channel for selling.

More Lead Generation Stats

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

8% of salespeople say that their sales teams generate high-quality leads

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Outsourcing lead generation generates 43% better results than in-house lead generation

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

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