What are some effective strategies to convert more leads into sales?

80% of new leads never translate into sales


Lead Generation


Generating new leads is one of the most important aspects of sales, but what happens after you’ve acquired those leads? According to a recent statistic, 80% of new leads never translate into sales. This means that the majority of your efforts and resources are being wasted if you’re not effectively nurturing your leads.

Lead nurturing involves building relationships with potential customers through consistent communication and providing value. It helps to educate and inform potential customers, building trust and keeping your brand top-of-mind.

So, why is lead nurturing crucial for converting more sales? By nurturing your leads, you’re able to stay in touch with them over time and move them down the sales funnel. This allows you to build trust and establish credibility, which makes it more likely that they will eventually become paying customers.

In addition, lead nurturing allows you to personalize your messaging and tailor your approach to each individual lead. This can increase the effectiveness of your sales efforts and ultimately lead to more conversions.

Generating leads is just the first step towards building a successful sales pipeline. If you’re struggling to turn your leads into paying customers, consider implementing a lead nurturing strategy. And if you need help optimizing your sales process, book a demo with Saleslion today to see how we can help you close more deals and boost your bottom line. Don’t let potential customers slip through the cracks – take action now and start seeing results.

More 2022 Stats

56% of sales professionals get leads from existing customer referrals.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

B2B buyers are 57%-70% through buying research before contacting sales.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

2% is the average success rate for cold calling

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

8% of salespeople say that their sales teams generate high-quality leads

57% of C-level buyers prefer to be contacted via phone.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

More Lead Generation Stats

Outsourcing lead generation generates 43% better results than in-house lead generation

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

8% of salespeople say that their sales teams generate high-quality leads

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

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