What are some effective strategies to convert more leads into sales?

80% of new leads never translate into sales

Source
Invespcro

Topic
Lead Generation

Year
2022

Generating new leads is one of the most important aspects of sales, but what happens after you’ve acquired those leads? According to a recent statistic, 80% of new leads never translate into sales. This means that the majority of your efforts and resources are being wasted if you’re not effectively nurturing your leads.

Lead nurturing involves building relationships with potential customers through consistent communication and providing value. It helps to educate and inform potential customers, building trust and keeping your brand top-of-mind.

So, why is lead nurturing crucial for converting more sales? By nurturing your leads, you’re able to stay in touch with them over time and move them down the sales funnel. This allows you to build trust and establish credibility, which makes it more likely that they will eventually become paying customers.

In addition, lead nurturing allows you to personalize your messaging and tailor your approach to each individual lead. This can increase the effectiveness of your sales efforts and ultimately lead to more conversions.

Generating leads is just the first step towards building a successful sales pipeline. If you’re struggling to turn your leads into paying customers, consider implementing a lead nurturing strategy. And if you need help optimizing your sales process, book a demo with Saleslion today to see how we can help you close more deals and boost your bottom line. Don’t let potential customers slip through the cracks – take action now and start seeing results.

More 2022 Stats

77% of respondents said that their company provides at least a quarter of their leads

57% of C-level buyers prefer to be contacted via phone.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

Customer referrals account for 54% of all B2B leads.

More Lead Generation Stats

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Outsourcing lead generation generates 43% better results than in-house lead generation

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

67% of customers prefer self-service over speaking to a company representative

66% of Marketers use Video in their Lead Nurturing Campaigns

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

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