How can businesses optimize their lead generation efforts to achieve better results?

Outsourcing lead generation generates 43% better results than in-house lead generation

Startup Bonsai

Lead Generation


Lead generation is an essential part of any business. It’s a way to find potential customers and turn them into leads, and eventually, into loyal customers. However, lead generation can be a time-consuming and challenging task, especially for small businesses with limited resources. That’s where outsourcing comes in.

According to a report, outsourcing lead generation generates 43% better results than in-house lead generation. Outsourcing allows businesses to focus on their core competencies while experts take care of the lead generation process. This way, businesses can save time and money while getting better results.

One of the main advantages of outsourcing lead generation is that it provides access to a wider talent pool. Businesses can choose from a variety of lead generation experts with different skill sets and experience levels. This ensures that businesses get the best possible results from their lead generation efforts.

Another advantage of outsourcing lead generation is that it allows businesses to scale their lead generation efforts quickly. As the business grows, outsourcing can help to ensure that lead generation efforts keep pace with growth.

It’s important to note that outsourcing lead generation isn’t a one-size-fits-all solution. Businesses need to evaluate their needs and choose the right outsourcing partner to ensure success. When done right, outsourcing lead generation can be a game-changer for businesses looking to generate more leads and grow their customer base.

If you’re looking to outsource your lead generation efforts and achieve better results for your business, consider partnering with Saleslion. Our team of experts can help you streamline your lead generation process, identify high-quality leads, and ultimately drive more sales for your business. Book a demo with us today to learn more about how we can help take your lead generation efforts to the next level.

More 2023 Stats

66% of sales reps say they’re drowning in tools

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

Salespeople’s Optimism for Economic Recovery from COVID-19

36% of salespeople say that closing is the hardest part of their job

77% of B2B Buyers Do Their Own Research Before Speaking to Sales

78% of salespeople that make use of social media outsell their peers

40% of Salespeople Struggle with this Critical Sales Process

Around 45% of web store payments are made with digital and mobile wallets

Nearly 13% of all the jobs in the U.S. are full time sales positions

Salespeople Unhappy Despite Meeting Targets

More Lead Generation Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

66% of Marketers use Video in their Lead Nurturing Campaigns

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

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