How does the use of social media impact the sales performance of salespeople compared to their peers?

78% of salespeople that make use of social media outsell their peers.

Year
2023

According to recent studies, sales professionals who incorporate social media into their sales strategy are seeing significant gains in their sales performance. In fact, 78% of salespeople who make use of social media outsell their peers.

This finding is not entirely surprising, given the widespread use of social media among consumers today. With millions of people logging onto social media platforms every day, it makes sense for sales reps to leverage these platforms to reach potential customers.

One of the benefits of using social media for sales is the ability to build relationships with prospects and customers. By engaging with them on social media, sales reps can learn more about their needs and preferences, and tailor their approach accordingly. This can help to establish trust and credibility, which is critical in the sales process.

Another advantage of using social media for sales is the ability to reach a wider audience. With social media, sales reps can target specific demographics and interests, allowing them to focus their efforts on those most likely to buy. This can save time and resources, and help to boost sales numbers.

Of course, using social media for sales is not without its challenges. With so much noise on social media, it can be difficult to stand out and get noticed. Sales reps need to be strategic in their approach, sharing relevant and valuable content that resonates with their audience.

Additionally, social media platforms are constantly evolving, so it’s important for sales reps to stay up-to-date on the latest features and trends. This can require ongoing education and training to ensure that sales reps are using social media to its full potential.

Despite these challenges, it’s clear that social media has become an essential tool for sales professionals. With the right strategy and approach, sales reps can leverage social media to build relationships, reach a wider audience, and ultimately, close more deals. And with 78% of salespeople already seeing success with social media, it’s clear that the benefits are well worth the effort.