How has the rise of social media and messaging platforms impacted the effectiveness of email in customer acquisition?

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

Source
The Bevet Group

Topic
Sales Strategy

Year
2023

Email marketing is a powerful tool for businesses looking to acquire new customers. In fact, according to a study by McKinsey & Company, email is almost 40 times more effective than Facebook and Twitter combined when it comes to customer acquisition. With such impressive numbers, it’s no wonder that many companies are investing in email marketing campaigns to expand their customer base.

One reason for email’s effectiveness is its ability to reach customers where they are – their inboxes. Unlike social media platforms where content is constantly changing and users may only check their feeds intermittently, email allows businesses to directly and consistently communicate with their target audience. And with the right messaging and targeting, businesses can create personalized and compelling email campaigns that capture the attention of potential customers and drive them to take action.

Of course, not all email campaigns are created equal, and it’s important for businesses to invest in developing effective strategies for their email marketing efforts. This may involve building a targeted email list, crafting compelling subject lines and messaging, and utilizing automation and analytics to optimize campaigns over time.

Overall, while social media platforms like Facebook and Twitter certainly have their place in a comprehensive marketing strategy, businesses looking to acquire new customers shouldn’t overlook the power of email marketing. With nearly 40 times the customer acquisition effectiveness, email is a channel that simply can’t be ignored.

Interested in developing an effective email marketing strategy for your business? Schedule a demo with SalesLion to learn more about how our solutions can help you drive results.

More 2023 Stats

20.8% of retail purchases are expected to take place online in 2023

41% of companies struggle to quickly follow up with leads

Around 45% of web store payments are made with digital and mobile wallets

Using a CRM to track sales is standard practice for 79% of sales reps

36% of salespeople say that closing is the hardest part of their job

97% of sales leaders and sales operations pros say AI gives reps more time to sell

61% believe that salespeople are underappreciated

Salespeople’s Optimism for Economic Recovery from COVID-19

40% of Salespeople Struggle with this Critical Sales Process

91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals

More Sales Strategy Stats

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

36% of salespeople say that closing is the hardest part of their job

It takes an average of 8 interactions to secure a meeting with a prospect

71% of salespeople are using social selling tools

92% of consumers trust referrals from people they know

97% of sales leaders and sales operations pros say AI gives reps more time to sell

The businesses’ buying process will involve around 6-10 decision-makers

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

69% of recipients report spam based only on the subject line

32% of sales reps spend an hour or more on data entry every day

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